How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways.
A well-informed exploration of the eternal triangle of marketing, agency, and procurement that will provide valuable guidance and insight to anyone involved in the purchasing,...
How to Buy a Gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies. ...
In the 60s, Ronnie and Reggie Kray were Britain's most notorious gangsters. The Twins began earning more money inside than they ever did on the streets. The Krays: The Prison Years explores the fascinating and largely untold story of the Kray twins following their imprisonment.
In the 60s, Ronnie and Reggie Kray were Britain's most notorious gangsters. The Twins began earning more money inside than they ever did on the street...
