Transnational Marketing in the Information Age

ISBN-13: 9781138986060 / Angielski / Miękka / 2016 / 164 str.

Diane M. Desimone

Opis

First Published in 1999. Routledge is an imprint of Taylor & Francis, an informa company.

Spis treści

Transnational Marketing—Concept; Chapter 1 Is it Still the Product, Price, Promotion, & Place “Business as Usual” in a Transnational Market?; Chapter 2 The Big “C” Within the 4 P’s (Product, Price, Promotion, & Place); Chapter 3 The 4 P’s Within the Even Bigger “C”—Culture; A Marketing Planning Scenario; Chapter 4 The Chicken or the Egg; Which Comes First, Product or Market Definition?; Chapter 5 Competition; Chapter 6 Customer Targets; Chapter 7 The Intermediaries; Chapter 8 Building Credibility; Chapter 9 Price and Pesos; Chapter 10 Summary;

O autorze

Diane Desimone