First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Use the Internet and cutting-edge strategies to make your program more competitive

To remain competitive in an increasingly global economy, universities must develop effective strategies for teaching international business. A successful program can attract not only the best-qualified local students, but also top-notch students from other countries, enriching the formal curriculum with cultural diversity and building valuable multinational bonds among students.

Teaching and Program Variations in International Business is an informative guide to successful strategies for...

Enhance your food marketing operation with this thorough and business-savvy book

Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas....

Enhance your food marketing operation with this thorough and business-savvy book Marketing and distribution related decisions and policies are now of paramount importance in the world of food marketing. This is due to the present state of economic crisis in much of the world and the cost efficiency issues that must be considered in countries at varying levels of economic development. Cross-National and Cross-Cultural Issues in Food Marketing examines food marketing systems from around the world to bring you an understanding of the opportunities and pitfalls in these areas. Cross-National and...

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses

From the editor:
Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European...

Improve your grasp of contemporary European marketing issues with these fascinating case studies and analyses

From the editor:
Europe is not a homogenous mass market. It is rather a heterogeneous market with substantial regional, country, and individual market differences. There are three major sub-markets: European Union (EU) countries, European Free Trade Area (EFTA) countries, and Eastern/Central European (ECE) countries (accession countries). Ten of these countries joined the EU on May 1st, 2004. These countries offer tremendous market opportunities for other European...

Be prepared for the differences in marketing across European borders

Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent....

Europe is not a uniform market. Each country is comprised of differing marketing systems of varying importance. Marketing Issues in Western Europe: Changes and Developments clears the fog from marketing practices and strategic issues for this crucial area of the business world. This detailed examination of Western European industries and marketing practices not only clearly explores the shifting trends within the countries described, but can also be seen as a bellwether for neighboring regions on the continent. Respected international experts provide an up-to-date inside look at what the...

Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts

Concepts, strategic frameworks, and cases provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. Annotation copyright Book News, Inc. Portland, Or.