Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of international firms. This highly insightful new volume focuses on four of the most significant forces with which companies must deal on an international level--macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts examine the impact of two major environmental factors, namely the social and political conditions, on...
Social, economic, political, business, and cultural environmental factors affect the international marketing operation and performance of internationa...
No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critically exploring the dominant cultural values and symbols conveyed in Nigerian mass media advertising, and the impact of this advertising on the socioeconomic development of Nigeria and Sub-Saharan Africa, this volume examines the many facets of the African marketplace. Marketing in Developing Countries: Nigerian Advertising in a Global and Technological Economy will aid current and potential investors and businesses in interpreting the...
No prior studies have examined the role, relationship, and impact of advertising and information technologies on African societies. Critica...
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help readers to understand and navigate the complexities of the business world and marketplace of Eastern Europe. The respected authors in this collection seamlessly blend sophisticated analysis and practical advice to enlighten the reader to the peculiarities of consumer behavior, industry policy, and the economic and social demographics in the region.
These informative essays are further complemented by a number of in-depth case studies that...
Successfully Doing Business/Marketing in Eastern Europe is a unique collection of instructive and detailed essays that will help read...
Resolve cross-cultural communication issues with your business suppliers, customers, and staff Because of the rapid growth of multinational corporations and the World Wide Web, global interdependence is no longer a matter of ideology or choice, but an inescapable reality. Multicultural Behavior and Global Business Environments teaches managers both practical techniques and theoretical insights for working with people from diverse cultures in home and host countries. Managers who ignore or dismiss cultural differences may find themselves alienating customers and employees,...
Resolve cross-cultural communication issues with your business suppliers, customers, and staff Because of the rapid growth of multinational...
Robert J. Mockler Erdener Kaynak Dorothy G. Dologite
Build the skills needed to compete in the highly competitive global business environment This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.Mixing basic management and leadership...
Build the skills needed to compete in the highly competitive global business environment This incisive book is a comprehensive introduction ...
Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, courses, and teaching methods. Postgraduate education--particularly professional education and especially management education--has evolved as one of the most important elements impacting the political, social, and economic changes in that...
Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educati...
Learn to select appropriate strategic tools and measure the competitiveness of international firms This essential text addresses important strategic marketing issues and questions in a unique and insightful way. Strategic Global Marketing: Issues and Trends takes on the standardization vs. adaptation issue and will familiarize you with important topics, including customer value measurement in highly competitive industries; factors influencing export attitudes; qualities necessary for successful international business conduct; distribution channels behavior and regional differences in...
Learn to select appropriate strategic tools and measure the competitiveness of international firms This essential text addresses important strat...
The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important for advertising and communication professionals to understand the principles and practices of marketing and advertising planning in international markets. Kaynak presents both a comprehensive guide to the social, cultural, technological, political, and economic influences that affect the international advertising business and a practical handbook on specific advertising processes and practices. The author shows that in most cases, advertising...
The recent trend toward a multifaceted business environment that is global rather than strictly national in nature makes it increasingly important ...
