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Globalization of Consumer Markets: Structures and Strategies

Name: Globalization of Consumer Markets: Structures and Strategies
Brand: Routledge
Price: 244.84 PLN
Availability: InStock

ISBN-13: 9781138991941 / Angielski / Miękka / 2016 / 356 str.

Erdener Kaynak; Salah Hassan

Globalization of Consumer Markets: Structures and Strategies

ISBN-13: 9781138991941 / Angielski / Miękka / 2016 / 356 str.

Erdener Kaynak; Salah Hassan

cena 244,84
(netto: 233,18 VAT: 5%)

Najniższa cena z 30 dni: 236,70

Termin realizacji zamówienia:
ok. 22 dni roboczych.

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inne wydania

The concepts, strategic frameworks, and cases in Globalization of Consumer Markets provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. With an increased understanding of the structure of today's consumer markets, readers will find they have the key to success and survival in the global marketplace.

Kategorie:

Nauka, Ekonomia i biznes

Kategorie BISAC:

Business & Economics > International - Marketing

Wydawca:

Routledge

Język:

Angielski

ISBN-13:

9781138991941

Rok wydania:

2016