International Marketing : Sociopolitical and Behavioral Aspects

ISBN-13: 9780866569514 / Angielski / Twarda / 1991 / 416 str.

Erdener Kaynak

Opis

Focuses on four of the most significant forces with which companies must deal on an international level macro international marketing issues, sociopolitical international marketing issues, international marketing strategies, and special international marketing topics. Within this framework, experts

O autorze

Erdener Kaynak