ISBN-13: 9781560244295 / Angielski / Twarda / 1994 / 356 str.
ISBN-13: 9781560244295 / Angielski / Twarda / 1994 / 356 str.
Concepts, strategic frameworks, and cases provide managers of global firms with new ideas for growth and keep them current with state-of-the-art global marketing strategies and management tools. Annotation copyright Book News, Inc. Portland, Or.