Service Industries in Developing Countries

ISBN-13: 9780714632919 / Angielski / Twarda / 2004 / 114 str.

Erdener Kaynak

Opis

First Published in 2004. Routledge is an imprint of Taylor & Francis, an informa company.

Spis treści

Chapter 1 Service Industries in Developing Countries: A Conceptual Framework and Analytical Insights, Erdener Kaynak; Chapter 2 Marketing Research for Services in Developing Countries: The Use of Unidimensional and Multidimensional Scaling, Naresh K. Malhotra; Chapter 3 The Financial Markets Approach to Economic Development in LDCs, Gordon F. Boreham; Chapter 4 Tourism Marketing in a Developing Economy: Frequent and Infrequent Visitors Contrasted, Erdener Kaynak, Yavuz Odabasi, Alican Kavas; Chapter 5 Government as Service Industry: A Grenadian Case Example, Lionel A. Mitchell; Chapter 6 International Business Negotiations A Turn-Key Project, Pervez N. Ghauri; Chapter 7 New Delivery Technologies and the Globalisation of the Television Programming Industry: The Marketing of Indian Films and Television Programmes in Canada, Colin Hoskins, Stuart McFadyen; Chapter 8 Temporal and Regional Differences in Image of a Tourist Destination: Implications for Promoters of Tourism, Chow Hou Wee, Ali N. Hakam, Evangeline Ong;

O autorze

Erdener Kaynak is Visiting Professor of Marketing and International Business at the Chinese University of Hong Kong.