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Trade Among Multinationals (Rle International Business): Intra-Industry Trade and National Competitiveness
ISBN: 9780415752060 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This book demonstrates that such policies would be mistaken and do serious damage to industries in the countries concerned.
In the 1980s many developed countries were increasingly tempted to improve their national competitiveness by adopting protectionist policies. This boo...
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cena:
228,18 zł |
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International Marketing (Rle International Business): A Strategic Approach to World Markets
ISBN: 9780415752077 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. Re-issuing this successful book in its 7th edition, the author starts with an overview of basic marketing concepts and their applicability on an international basis. It then covers each ingredient of the marketing mix and explores them in relation to multinational markets.
Re-issuing this successful book in its 7th edition, the author starts with an overview of basic marketing concepts and their applicability on an inter...
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cena:
228,18 zł |
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The Large International Firm (Rle International Business)
ISBN: 9780415752107 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations on the one hand, that of the countries in which they operate on the other, and with the conflicts of interest among the countries which are related to the international policies of the firms. The author analyses the underlying problems and points to possible solutions.
International firms face difficult problems in attempting to deal with the conflicts between their own interest as world-wide economic organisations o...
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cena:
280,05 zł |
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British Manufacturing Investment Overseas (Rle International Business)
ISBN: 9780415752138 / Angielski / Miękka / 184 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. During these years there were significant changes in UK direct investment and this book represents the first major analysis of these changes based on detailed case studies of British international firms.
This study analyses the causes of British manufacturing investment overseas, focusing primarily on the period from the mid 1960s to the mid 1980s. Dur...
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cena:
103,69 zł |
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Global Advertising, Attitudes, and Audiences
ISBN: 9780415860895 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychological process wherein consumers actively make sense of advertising and branding and integrate them with living is fundamentally important in thinking about their responses to product sold on screen. This wide-ranging book draws on forty years of media and marketing theory to present a precise perception of that process, a seven stage model of 'moments' in media marketing reception. Local understandings of global branding and marketing content...
Global Advertising, Attitudes and Audiences is a post-Mcdonaldization view of marketing power, consumer pleasure, and audience protest. The psychologi...
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cena:
280,05 zł |
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International Business Teaching in Eastern and Central European Countries
ISBN: 9780789019530 / Angielski / Miękka / 182 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educational opportunities in Central and Eastern Europe have changed dramatically over the last twelve years. The restructuring of undergraduate and graduate programs has required a systematic rethinking of programs, courses, and teaching methods. Postgraduate education--particularly professional education and especially management education--has evolved as one of the most important elements impacting the political, social, and economic changes in that...
Find out which business teaching techniques work and which don't for Central and Eastern European studentsFrom editor George Tesar: "Educati...
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cena:
165,93 zł |
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The Multinational Motor Industry (Rle International Business)
ISBN: 9781138007895 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise in general, considering its nature, the economic theory of its behaviour and is effects on the nation state. It goes on to explore the growth and development of the multinational motor industry, and then surveys the state of the motor industry, and the role of multinationals in it, in various types of economy, using case studies from the UK, USA, Canada, Australia, Brazil and India.
This volume analyses the multinational enterprise using the example of the world motor industry. It begins by examining the multinational enterprise i...
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cena:
103,69 zł |
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Making Ads Pay: Timeless Tips for Successful Copywriting
ISBN: 9781607965664 / Angielski / Miękka / 258 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,95 zł |
![Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise [With eBook] Neubert, Michael 9783593399454 Campus Verlag](/9783593399454_global_market_strategies_how_to_turn_your_company_into_a_successful_international_enterprise_with_ebook.jpg "Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise [With eBook]") |
Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise [With eBook]
ISBN: 9783593399454 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company s demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate...
Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry ont...
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cena:
242,97 zł |
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Advertising Worldwide: Advertising Conditions in Selected Countries
ISBN: 9783642632068 / Angielski / Miękka / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising...
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are ...
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cena:
192,30 zł |
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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
ISBN: 9781137359162 / Angielski / Twarda / 339 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Feat...
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cena:
192,30 zł |
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The Role of Communication in Business Transactions and Relationships
ISBN: 9783631549711 / Angielski / Miękka / 462 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
671,08 zł |
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Retailing in Emerging Markets: A Policy and Strategy Perspective
ISBN: 9780415730877 / Angielski / Twarda / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry...
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic devel...
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cena:
778,05 zł |
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Sticky Feet: How Labor Market Frictions Shape the Impact of International Trade on Jobs and Wages
ISBN: 9781464802638 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The analysis in this report confirms the findings of previous studies that trade liberalization improves aggregate welfare and is in the long run associated with higher employment and wages. The analysis addresses a major gap in the literature, which has heretofore provided limited evidence about the trade-related adjustment costs faced by workers in developing countries and how they are affected by mobility costs. Labor market frictions reduce the potential gains from trade reform. For a tariff reduction in a given sector, the resulting change in relative prices raises real wages in some...
The analysis in this report confirms the findings of previous studies that trade liberalization improves aggregate welfare and is in the long run asso...
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cena:
141,69 zł |
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Culture and Consumer Behavior
ISBN: 9781601988249 / Angielski / Miękka / 86 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors. The 7 steps are as follows. 1.Identify the key components of culture. 2.Find out and describe the major clusters of countries or regions based on their similarities and differences in consumption behaviors. 3.Relate similarities...
Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful internat...
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cena:
320,28 zł |
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The Psychology of the Asian Consumer
ISBN: 9780765644558 / Angielski / Twarda / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key...
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theo...
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cena:
1115,21 zł |
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Рынок ценных бумаг Росси
ISBN: 9781493139958 / Rosyjski / Twarda / 690 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
228,33 zł |
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International Marketing
ISBN: 9780198077022 / Angielski / Miękka / 816 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.
Written in lucid style, International Marketing 2e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as... International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students...
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cena:
204,79 zł |
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Global Issues in Pharmaceutical Marketing
ISBN: 9780415895316 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and...
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues face...
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cena:
855,86 zł |
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SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
ISBN: 9781844819775 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Search has changed. Search marketing now works differently. Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply. Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you can:
Search has changed. Search marketing now works differently. Semantic search is disrupting many of the practices associated w... |
cena:
109,95 zł |
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