This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are there any taboos? What about legal restrictions? How is the advertising infrastructure? Are there any institutions, federations or boards of advertising? How are media data collected? How can specific target groups be addressed? Are there any specific habits in using media? Specialists from Australia, Belgium, Finland, France, Germany, India, Mexico, Russia, South Africa, Taiwan, and the USA provide comprehensive information on advertising...
This book addresses the following questions: What are the social, cultural or religious particularities of advertising and advertising practices? Are ...
Zen is not a religion of God. Nor a religion of faith. It is a religion of emptiness, a religion of absolute nothingness. In this book, a sequel to Zen and Western Thought, the author tries to clarify the true meaning of Buddhist emptiness in comparison with Aristotelian notion of substance and Whiteheadron notion of process.
Zen is not a religion of God. Nor a religion of faith. It is a religion of emptiness, a religion of absolute nothingness. In this book, a sequel to Ze...
