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Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process
ISBN: 9780789014757 / Angielski / Miękka / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Build the skills needed to compete in the highly competitive global business environment This incisive book is a comprehensive introduction to contemporary multinational strategic leadership and management. A vital guide to business policy, Multinational Strategic Management: An Integrative Entrepreneurial Context-Specific Process combines basic strategic management with a distinctive international business perspective. The result is invaluable as a preparatory overview for novices and as a guidebook for business practitioners.Mixing basic management and leadership...
Build the skills needed to compete in the highly competitive global business environment This incisive book is a comprehensive introduction ...
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cena:
320,92 zł |
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The Unbreakable Rules of Marketing
ISBN: 9780985005405 / Angielski / Miękka / 274 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
140,43 zł |
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Account Planning in Salesforce
ISBN: 9781781190876 / Angielski / Miękka / 222 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, and point to an approach that must be focused not just on greater revenue as the sole arbiter of strategy. When Account Planning is executed well, customer satisfaction increases. Customers who are more satisfied buy more from you, and do so without calling your competitors first. Customers who are served well are easier to retain, and therefore it is easier to make your revenue targets year after year. When you do effective Account Planning, you...
Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, an...
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cena:
88,45 zł |
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Das Kollisionsrechtliche Herkunftslandprinzip
ISBN: 9783631515129 / Niemiecki / Miękka / 342 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Das kollisionsrechtliche Herkunftslandprinzip verfolgt den Zweck, grundsatzlich nur das Recht des Staates der Niederlassung eines europaweit tatigen Anbieters fur anwendbar zu erklaren. In Erganzung zu den Grundfreiheiten des EG-Vertrages bewirkt es damit eine Entlastung des Anbieters. Die Arbeit untersucht, ob und inwieweit das Prinzip als Kollisionsnorm des internationalen Privatrechts bereits seinen Ausdruck in der Gesetzgebung gefunden hat. Sie sieht das Prinzip als geeignetes Instrument der Harmonisierung an und kommt zum Ergebnis, dass es mit den Maximen des internationalen Privatrechts...
Das kollisionsrechtliche Herkunftslandprinzip verfolgt den Zweck, grundsatzlich nur das Recht des Staates der Niederlassung eines europaweit tatigen A...
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cena:
401,09 zł |
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Die Bedeutung Des Internen Marketing Im Rahmen Der Internationalisierung Von Unternehmungen
ISBN: 9783631567364 / Niemiecki / Miękka / 250 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Zentrale Herausforderung fur internationale Unternehmungen ist die dauerhafte Sicherstellung der internationalen Wettbewerbsfahigkeit. Im Fokus der Arbeit steht die Frage, was ein erfolgreiches internationales Management ausmacht und mit Hilfe welcher Instrumente der Erfolg internationaler Unternehmungen sichergestellt werden kann. In der Literatur werden vor allem unternehmungsinterne Faktoren als besonders erfolgskritisch herausgestellt. Daher richtet sich der Blick insbesondere auf die internen Ressourcen und Kompetenzen der Unternehmung, weshalb die noch relativ junge -competence-based...
Zentrale Herausforderung fur internationale Unternehmungen ist die dauerhafte Sicherstellung der internationalen Wettbewerbsfahigkeit. Im Fokus der Ar...
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cena:
436,40 zł |
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Mass Customization Auf Dem Chinesischen Automobilmarkt: Logistische Und Produktionswirtschaftliche Handlungserfordernisse Fuer Auslandswerke
ISBN: 9783631586815 / Niemiecki / Twarda / 198 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Auslandische Automobilhersteller versorgen ihre Produktionsstatten in China uberwiegend per Seefracht. Die lange Vorlaufzeit dieses Versorgungsprinzips erschwert es, flexibel auf Marktanforderungen zu reagieren. In dieser Arbeit wird untersucht, inwieweit die Hersteller in der Lage sind, auf eine orderbezogene Fertigung umzustellen. Unter dem Aspekt der Mass Customization werden logistische und produktionswirtschaftliche Konsequenzen begrundet und analysiert. Aus den Erkenntnissen wird ein strategischer Handlungsrahmen fur auslandische Automobilbauer entwickelt. Neben der Betrachtung...
Auslandische Automobilhersteller versorgen ihre Produktionsstatten in China uberwiegend per Seefracht. Die lange Vorlaufzeit dieses Versorgungsprinzip...
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cena:
393,21 zł |
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Internationale Sortimentsgestaltung Und -Steuerung Auf Basis Von Category Management
ISBN: 9783631610848 / Niemiecki / Miękka / 346 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unter heutigen Rahmenbedingungen ist die landerubergreifende Steuerung und Gestaltung von Sortimenten zentraler Gegenstand internationaler Handelsunternehmen. Langst sind vor allem marktmachtige Handelsunternehmen Gate-Keeper im Absatzkanal und gestalten ihre Vertriebskonzepte, in deren Fokus meist das endverbraucherorientierte Konzept des Category Managements steht. Basierend auf Stellgrossen der Sortimentsgestaltung und -steuerung untersucht die Autorin empirisch, inwieweit Handelsunternehmen landerubergreifend standardisiert bzw. differenziert vorgehen. Ausgehend vom Planungsansatz des...
Unter heutigen Rahmenbedingungen ist die landerubergreifende Steuerung und Gestaltung von Sortimenten zentraler Gegenstand internationaler Handelsunte...
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cena:
457,74 zł |
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International Entry Mode Choices of Software Firms: An Analysis of Product-Specific Determinants
ISBN: 9783631602003 / Angielski / Twarda / 161 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. When entering foreign markets, software firms need to make a fundamental choice regarding the distribution arrangements for software products and related services. This choice may involve contracting with local partners or entering foreign markets through company-owned channels. This book focuses on analyzing such boundary choices. Taking a resource-based and knowledge-based perspective, a research model is developed that outlines software firms international entry mode choices in the light of software product and service characteristics. The research model is tested based on survey data from...
When entering foreign markets, software firms need to make a fundamental choice regarding the distribution arrangements for software products and rela...
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cena:
284,25 zł |
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Infinite Ripple - The Social Media Revolution
ISBN: 9781483606774 / Angielski / Miękka / 166 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
92,35 zł |
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Presenting Across Cultures
ISBN: 9783981538205 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Presenting Across Cultures shows those needing to make international business, sales, and marketing presentations - how to adapt their structure, delivery style, content and message in 16 key markets and regions around the world. There is also a chapter on what to do when presenting to an internationally mixed audience, how to work with visual support in different cultures. The book will also be of value for those making non business-related presentations.
Presenting Across Cultures shows those needing to make international business, sales, and marketing presentations - how to adapt their structure, deli...
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cena:
155,16 zł |
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It's That Easy - Online Marketing 3.0
ISBN: 9781623149659 / Angielski / Miękka / 300 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
109,99 zł |
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Global Marketing Management
ISBN: 9780199609703 / Angielski / Miękka / 608 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizations navigate through today's rapidly changing and challenging global trading environment. Adopting a strategic management framework, the text enables students to identify, evaluate, and integrate a wide range of management concepts in order to create and execute highly effective global marketing programs. It also discusses how to analyze and solve management problems in global operations.
The third edition addresses such key contemporary... Featuring a perfect balance of theoretical and practical examples, Global Marketing Management, Third Edition, shows students how organizati...
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cena:
383,90 zł |
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Marketing Management: A Value-Creation Process
ISBN: 9780230240957 / Angielski / Miękka / 464 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global examples. It demonstrates clearly how marketing processes can contribute to the creation of value for the stakeholders of every business organization as well as for the organization itself.
Marketing Management 2nd edition offers comprehensive coverage of both strategic and operational marketing issues using contemporary, global ...
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cena:
388,23 zł |
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International Place Branding Yearbook: Managing Smart Growth & Sustainability
ISBN: 9780230279520 / Angielski / Twarda / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, social, political and cultural development of cities, towns and regions around the world to help them compete in the global, national and local markets. It focuses on sustainability and smart growth.
This third annual volume of the International Place Branding Yearbook looks at the case for applying brand and marketing strategies to the economic, s...
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cena:
192,74 zł |
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International Place Branding Yearbook 2010: Place Branding in the New Age of Innovation
ISBN: 9780230279544 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cultural development of places such as communities, villages, towns, cities, regions, countries, academic institutions and other locations to help them compete in the global, national and local markets.
The Place Branding Yearbook 2010 examines the case for applying brand and marketing strategies and tactics to the economic, social, political and cult...
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cena:
181,18 zł |
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The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
ISBN: 9780230620568 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards increasing brand strength in a globalized world Rapid advances in modern technology present companies with quickly expanding marketing opportunities, but they also create an over-saturated business landscape that both helps and hurts brands. The Global Brand is a thorough investigation of brand strength in the accelerated modern business world. Nigel Hollis draws on his experience at Millward Brown to present a simple... A top executive at one of the world's leading marketing firms analyzes the familiarity and strength of brands and establishes five steps towards... |
cena:
83,55 zł |
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Olympic Marketing
ISBN: 9780415587877 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders, from the IOC and International Federations to athletes, sponsors and fans. It has been estimated, for example, that 3.6 billion people (about half of the world population) watched at least one minute of the Beijing Games in 2008 on television. The driving force behind the rise of the modern Olympics has been the Olympic marketing programme, which has acted as a catalyst for cooperation between stakeholders and driven the promotion, financial... The Olympic Games have become the definitive sports event, with an unparalleled global reach and a remarkably diverse constituency of stakeholders,... |
cena:
227,73 zł |
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Marketing Management and Strategy: An African Casebook
ISBN: 9780415783347 / Angielski / Miękka / 262 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings together 15 African cases written by scholars and executives with rich knowledge of business practices in Africa.
This text gives readers an understanding of the factors that shape the marketing decisions of managers who operate in African economies. It brings tog...
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cena:
258,80 zł |
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What Chinese Want
ISBN: 9781137278357 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese person is still a mystery to most of us--or, at best, a baffling set of seeming contradictions. Here, Tom Doctoroff, the guiding force of advertising giant J. Walter Thompson's (JWT) China operations, marshals his 20 years of experience navigating this fascinating intersection of commerce and culture to explain the mysteries of China. He explores the many cultural, political, and economic forces shaping the twenty-first-century Chinese and their...
Today, most Americans take for granted that China will be the next global superpower. But despite the nation's growing influence, the average Chinese ...
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cena:
83,55 zł |
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Marketing Management in Geographically Remote Industrial Clusters: Implications for Business-To-Consumer Marketing
ISBN: 9789814383059 / Angielski / Twarda / 528 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to industry clusters in Nordic countries. This book contains cases that cover issues like cluster formation, information gathering, marketing strategies and operations, and information-technology.
Covers marketing management issues in geographically remote industrial clusters (GRICs). The practice of marketing management is not singular to indus...
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cena:
491,82 zł |
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