Growing revenue in today's economy is a challenge. Daly and O'Dea--who have started six successful companies between them--have created a methodology to address this challenge by combining high-level, strategic marketing principles and tactics to complete each journey.
Growing revenue in today's economy is a challenge. Daly and O'Dea--who have started six successful companies between them--have created a methodology ...
Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, and point to an approach that must be focused not just on greater revenue as the sole arbiter of strategy. When Account Planning is executed well, customer satisfaction increases. Customers who are more satisfied buy more from you, and do so without calling your competitors first. Customers who are served well are easier to retain, and therefore it is easier to make your revenue targets year after year. When you do effective Account Planning, you...
Account Planning is a strategic imperative that goes beyond traditional selling tactics. The benefits that accrue go beyond simple revenue numbers, an...
The book focuses primarily on the impact of AI on in the knowledge economy - particularly Sales, Marketing, and Customer Service. It will encourage you to embrace the arrival of AI (particularly the Augmented variety) as a positive force for the enablement of knowledge workers, and will help you to decide what tasks currently being undertaken by your knowledge workers, can be offloaded to the machine. The book will guide you to look at your most value-add activities - those that require the application of expertise, such as strategic sales, marketing strategy, and customer engagement - and...
The book focuses primarily on the impact of AI on in the knowledge economy - particularly Sales, Marketing, and Customer Service. It will encourage...
