Global Market Strategies: How to Turn Your Company Into a Successful International Enterprise [With eBook]

ISBN-13: 9783593399454 / Angielski / Miękka / 2014 / 200 str.

Michael Neubert

Opis

Good international trade relations are a must for any modern enterprise, regardless of its size. But without a sound global market strategy, entry onto the international scene is risky and can at worst lead to a company s demise. In this book, Michael Neubert, a renowned expert in global business strategy, outlines the principles that underlie a successful international venture: development of a custom-fit internationalization strategy; selection of foreign markets and structured market entry processes; design of market growth strategies; intercultural management and international corporate management; and the carrying out of market exits. Supplemented with case studies, the tools and solutions in "Global Market Strategies" provide international managers with the requisite know-how for success in all markets and industries."

Spis treści

Contents
Introduction 7
1.Internationalization Strategies -
Innovative Strategies for Successful and Flexible Exploitation of Global Change 11
1.1.Preparing for Internationalization 12
1.2.Core Elements of an Internationalization Strate-gy 27
1.3.Developing a Flexible Global Organizational Structure 39
1.4.Implementing Competitive Strategies 47

2."company2newmarket" - Structured Market Entry Processes
for Greater Success in New International Markets 59
2.1.Market Entry Processes - Fundamentals and Tasks 60
2.2.Step 1: Market Evaluation and Selection 64
2.3.Step 2: Market Preparation 77
2.4.Step 3: Market Entry 91
2.5.Step 4: Market Development and Growth 99
2.6.Carrying out Market Exits 108

3.Intercultural Management - More Efficient Management of
Global Organizations with Intercultural Intelligence 117
3.1.Some Facts about Culture 118
3.2.Dimensions of National Cultures 122
3.3.Differences between National Cultures 127
3.4.Creating a Cultural Profile 133
3.5.Dimensions of Organizational Cultures 146
3.6.Intercultural Management and the Role of the Global Manager 154

Conclusion: Success Factors for Global Organizations 170
Appendix: From Local EU Sales Markets to Global Growth Markets 178
Glossary 183
Bibliography and Further Reading 192
Index 194