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Asian Brand Strategy (Revised and Updated): Building and Sustaining Strong Global Brands in Asia
ISBN: 9781137359162 / Angielski / Twarda / 339 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Featuring a user-friendly strategic model, new research, and case studies, this book provides a framework for understanding Asian branding strategies and Asian brands.
This second edition of the bestselling Asian Brand Strategy takes a look at how Asian brands continue to gain share-of-voice and share-of-market. Feat...
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cena:
191,40 zł |
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The Role of Communication in Business Transactions and Relationships
ISBN: 9783631549711 / Angielski / Miękka / 462 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
667,97 zł |
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Retailing in Emerging Markets: A Policy and Strategy Perspective
ISBN: 9780415730877 / Angielski / Twarda / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic development and the rise of consumer societies. Changes that took many decades in Europe or North America are happening at a much greater speed in emerging markets, while regulations continue to be hotly contested in these markets, raising questions about appropriate business strategies for both globalising firms and local contenders. While much has been written about retail in emerging markets, the focus has been primarily on the nature of entry...
Retailing is changing extremely rapidly in the emerging economies, both as a driver of social and economic change, and a consequence of economic devel...
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cena:
758,60 zł |
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Sticky Feet: How Labor Market Frictions Shape the Impact of International Trade on Jobs and Wages
ISBN: 9781464802638 / Angielski / Miękka / 120 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The analysis in this report confirms the findings of previous studies that trade liberalization improves aggregate welfare and is in the long run associated with higher employment and wages. The analysis addresses a major gap in the literature, which has heretofore provided limited evidence about the trade-related adjustment costs faced by workers in developing countries and how they are affected by mobility costs. Labor market frictions reduce the potential gains from trade reform. For a tariff reduction in a given sector, the resulting change in relative prices raises real wages in some...
The analysis in this report confirms the findings of previous studies that trade liberalization improves aggregate welfare and is in the long run asso...
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cena:
138,15 zł |
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Culture and Consumer Behavior
ISBN: 9781601988249 / Angielski / Miękka / 86 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful international marketing efforts. The authors use a conceptual and empirical framework for analyzing how culture affects consumer behaviors, and provide 7 steps for understanding the influence of culture on consumer behaviors. The 7 steps are as follows. 1.Identify the key components of culture. 2.Find out and describe the major clusters of countries or regions based on their similarities and differences in consumption behaviors. 3.Relate similarities...
Culture and Consumer Behavior explains the importance of cultural literacy in marketing, and why a solid understanding is vital to successful internat...
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cena:
315,69 zł |
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The Psychology of the Asian Consumer
ISBN: 9780765644558 / Angielski / Twarda / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key...
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theo...
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cena:
1087,33 zł |
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International Marketing
ISBN: 9780198077022 / Angielski / Miękka / 816 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students as well as practitioners. The book begins with an introduction to international marketing, and slowly delves deep into the subject. All major topics under the subject have been covered. The depth to which each topic has been dealt with is beyond compare.
Written in lucid style, International Marketing 2e covers both fundamental as well as advance topics under the area. With latest data on the subject from governmental as well as... International Marketing 2e provides a comprehensive coverage of the fundamental concepts of the subject, which will be useful to postgraduate students...
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cena:
201,86 zł |
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Global Issues in Pharmaceutical Marketing
ISBN: 9780415895316 / Angielski / Twarda / 178 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues faced by the ethical, biotech, and generic segments of the pharmaceutical industry. It integrates an analytical approach with a global view to examine such issues as market access, digital marketing, emerging markets, branding, and more. The book covers not only the North American and Western European markets, but focuses on non-Western markets, such as Latin America and Asia. Each chapter is written as an individual essay about a given issue, and...
Global Issues in Pharmaceutical Marketing presents a balanced, research-based perspective combined with a practical outlook on the current issues face...
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cena:
834,46 zł |
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SEO Help: 20 Semantic Search Steps that Will Help Your Business Grow
ISBN: 9781844819775 / Angielski / Miękka / 190 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Search has changed. Search marketing now works differently. Semantic search is disrupting many of the practices associated with traditional search engine optimization techniques. David Amerland takes the complex subject of semantic search optimization and reduces it into twenty manageable steps anyone can apply. Using some of the most advanced semantic SEO techniques, in plain English, he shows you how you can:
Search has changed. Search marketing now works differently. Semantic search is disrupting many of the practices associated w... |
cena:
108,37 zł |
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Emerging Trends and Innovation in Sports Marketing and Management in Asia
ISBN: 9781466675278 / Angielski / Twarda / 382 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this industry, there is a need for efficient and strategic advertising to promote competitions, events,and teams. Emerging Trends and Innovation in Sports Marketing and Management in Asia brings together research and case studies to evaluate and discuss the effectiveness of current methodologies and theories in an effort to improve promotional activities and the organization of all aspects of the sports industry. This publication is an essential...
Once only associated with North America and Europe, formal athletic events are now becoming more prevalent in Asia as well. With the expansion of this...
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cena:
1297,70 zł |
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Public Relations in China: Building and Defending Your Brand in the PRC
ISBN: 9781137483799 / Angielski / Miękka / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with thoughtful advice and braced with illustrative cases, Public Relations in China strips out the jargon and offers something rare: a practical handbook for building and defending a brand in China.
In this pithy yet compact book, David Wolf, provides business owners and PR practitioners with a roadmap to corporate credibility in China. Laced with...
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cena:
95,69 zł |
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Islamic Perspectives on Marketing and Consumer Behavior: Planning, Implementation, and Control
ISBN: 9781466681392 / Angielski / Twarda / 412 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for professionals looking to incorporate the laws and practices of Islam into the global presence of their company"--
"This book brings together the best practices for entry and expansion of global brands into Islamic countries and is an essential reference source for...
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cena:
1240,02 zł |
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An Account of Japan, 1609
ISBN: 9781843822240 / Angielski / Twarda / 180 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In 1608, Roderigo de Vivero, soldier and administrator, set out from Acapulco to take up his post as interim Governor of the Philippines. On the way home, his ship was wrecked off the coast of Japan and he lost everything. While in the Philippines, he had been in communication with the Shogun, Tokugawa Ieyasu, who now treated him as an honoured guest and informal ambassador. Trade, security for the expanding Christian population, mining technology and the problem of Dutch piracy were all discussed. When Vivero left Japan - in a ship built by the Englishman, Will Adams - he took with him the...
In 1608, Roderigo de Vivero, soldier and administrator, set out from Acapulco to take up his post as interim Governor of the Philippines. On the way h...
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cena:
155,42 zł |
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Reconfiguring Public Relations: Ecology, Equity and Enterprise
ISBN: 9780415512497 / Angielski / Miękka / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtual absence of contemporary theories that are core in other disciplines and fills the gap by integrating critical, postmodern, poststructural, postcolonial and other relevant theories into public relations. Reconfiguring Public Relations reenergises thinking about diversity through equity and in terms of business enterprise and environmental sustainability. It makes the case for more equitable diversity strategies in an era of increasing...
This book reconfigures the field of public relations so that it can better engage with the changing world of the 21st century. It identifies the virtu...
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cena:
222,47 zł |
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Scaling the Tail: Managing Profitable Growth in Emerging Markets
ISBN: 9781137543530 / Angielski / Twarda / 163 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This mod...
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cena:
191,40 zł |
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The Xiaomi Way: Customer Engagement Strategies That Built One of the Largest Smartphone Companies in the World
ISBN: 9781259584534 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. How one small tech company got smart about social media and became -China's new smartphone king- (CNN) In this exclusive inside look at the phenomenal rise of Xiaomi--the new smartphone company that's giving Apple a run for their money--cofounder Li Wanqiang shares the secrets behind the viral marketing techniques, R&D innovations, and user-driven excitement that turned a small tech start-up into a world-class player. You'll discover: - How Xiaomi became the third largest smartphone maker in the world--in just 4 years' time - How the cofounders landed... How one small tech company got smart about social media and became -China's new smartphone king- (CNN) In this exclusive ins... |
cena:
186,47 zł |
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Global Advertising Practice in a Borderless World
ISBN: 9781138918306 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environment. To be global in advertising is no longer to be homogenised or standardised, it is to be at the leading edge of social and cultural trends that are changing the world as we know it. Global Advertising Practice in a Borderless World covers a wide range of adaptive advertising practices, from major and emerging markets, in mainstream and digital advertising. It focuses on understanding how the globalisation of advertising works... Cultural and regional differences in creating and managing advertising require unique responses to a dynamic, rapidly globalising business environm... |
cena:
682,74 zł |
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The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions
ISBN: 9781844819768 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What does the word "Trust" mean? How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our personal, commercial and entrepreneurial lives? Scholars and practitioners widely acknowledge trust's importance:
Because trust is... What does the word "Trust" mean? How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our per... |
cena:
82,35 zł |
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The Tribe That Discovered Trust: How Trust is Created, Propagated, Lost and Regained in Commercial Interactions
ISBN: 9781844819744 / Angielski / Twarda / 230 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What does the word "Trust" mean? How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our personal, commercial and entrepreneurial lives? Scholars and practitioners widely acknowledge trust's importance:
Because trust is... What does the word "Trust" mean? How does the clustering of perceptions that surround a word everyone uses differently affect what we do in our per... |
cena:
130,05 zł |
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The Globalization of Advertising: Agencies, Cities and Spaces of Creativity
ISBN: 9781138867345 / Angielski / Miękka / 196 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
242,70 zł |
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