Discover the four traits of the best performing, but least known, breakout firms in BRIC countries

-Rough diamonds- are the best performing firms in the BRIC (Brazil-Russia-India-China) countries. These firms compare favorably with the top 500 firms and the top 25 manufacturing firms in their countries and comparable firms worldwide, exceeding them profit margins and return on assets over an extended time period. This book outlines who these firms are and explains their exemplary performance through the Four Cs for Sustaining High Performance: Capitalizing on late development;...

This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems.

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.