Emerging Market Multinationals: Managing Operational Challenges for Sustained International Growth

ISBN-13: 9781107421523 / Angielski / Miękka / 2016 / 230 str.

Alvaro Cuervo-Cazzura; William Newburry; Seung Ho Park

Opis

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

Spis treści

Foreword; Preface; List of abbreviations; 1. Introduction: the rise of EMNCs; 2. Understanding the challenges of internationalization; 3. Country selection; 4. Entry mode selection; 5. Establishment; 6. Operation; 7. Integration; 8. Expansion; 9. Conclusion; References; Index.