ASEAN Champions: Emerging Stalwarts in Regional Integration

ISBN-13: 9781107569591 / Angielski / Miękka / 2017 / 260 str.

Seung Ho Park; Gerardo Rivera Ungson; Jamil Paolo S. Francisco

Opis

This book examines successful firms operating within the ASEAN Economic Community, their reasons for success, and their role in regional integration.

Spis treści

Part I. The Antecedents of ASEAN Integration: 1. Our core arguments; 2. Mapping ASEAN integration; 3. Toward an ASEAN economic community; Part II. ASEAN Champions: Strategies for Enduring Success: 4. Preserving institutional legacy; 5. Leveraging market power; 6. Pioneering marketing strategies; 7. Deepening localization; 8. Fostering internationalization; 9. Building synergy; 10. Nurturing human capital; Part III. Strategic Imperatives and Policy Implications: 11. Implications for management and policy; 12. Epilogue.