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Essentials of International Marketing
ISBN: 9781138140530 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily covered in one semester. The book covers all the key topics for an International Marketing course, but in a concise, no-nonsense manner that meets the needs of undergraduates..In addition to including all the basic topics, this affordable text also offers two unique chapters on the metric system and on countertrade that provide essential information for successful international marketers. Essentials of International Marketing has been extensively...
Unlike other International Marketing texts, Essentials of International Marketing includes only the most important information that can be easily cove...
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708,73 zł |
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Small Company. Big World.: You, Too, Can Take Your Small Business Global
ISBN: 9781626523777 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Few books exist that have been written for SMEs (Small and Medium Enterprises) by practitioners. This is one. The author has worked with close to 500 SMEs over the past 30 years. The book is dedicated to those SMEs who are curious about internationalizing their business. There are millions of SMEs, especially in large countries like the USA that are not international but can easily manage to be so. The book will tell them why being international is a good thing for their business. But its aim is really to take them beyond this knowledge. Its aim is to make them international practitioners...
Few books exist that have been written for SMEs (Small and Medium Enterprises) by practitioners. This is one. The author has worked with close to 500 ...
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57,76 zł |
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Marketing Issues in Modern China
ISBN: 9780988919334 / Angielski / Miękka / 408 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China and the rest of the world. "As China goes, so goes the world" has become almost a common sense shared by the business leaders of the world. China is roaring into the 21st century with the force of a locomotive and its economy has doubled almost every six years. The great changes that have been made by the Chinese people in every aspect not only impact the domestic market in China but also the international economy (Wu, 2009; Yu et al., 2006). In...
In today's world market no one would deny the importance of China marketing and no one will ignore the increasingly tight connections between China an...
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153,75 zł |
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Global Strategies in Retailing: Asian and European Experiences
ISBN: 9780415644297 / Angielski / Twarda / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number of countries to which these retailers expand; the growing international sales of retailers; and the heightening of the level of commitment of retailers to their international activity a trend that is likely to continue over the next decade as general globalization in the service industries increases. The managerial implications of the moves to become global are considerable. Different retailers are pursuing different approaches, to varying... Large and medium sized retailers have increased their international operations substantially over the last 25 years. This is evident in: the number... |
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757,61 zł |
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Strategic Digital Marketing: Top Digital Experts Share the Formula for Tangible Returns on Your Marketing Investment
ISBN: 9780071819503 / Angielski / Twarda / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING
The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geography, you need to understand the power of digital strategies to market your brand, reach your audience, and broaden your framework for success. This comprehensive, all-in-one guide combines the collective insights of top digital marketers, consultants, and academics--each one an expert in his or her field. With the proven techniques of Strategic Digital Marketing, you'll be able to:
THE ULTIMATE CRASH COURSE IN DIGITAL MARKETING
The digital age is here--and it's developing rapidly. Regardless of your industry, sector, or geogra... |
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138,73 zł |
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Reconnecting Marketing to Markets
ISBN: 9780199578061 / Angielski / Twarda / 320 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applicable to markets and non-markets alike. By re-establishing the connection between the two, this book examines the argument that marketing produces markets: marketing practices and theories play a very significant role in the production of markets and the kinds of entities and phenomena that populate markets.
This interdisciplinary book brings together theoretical and empirical contributions from marketing and economic sociologists to analyse... The historical link between marketing and markets, prevalent until the 1960s, has given way to the view of marketing as a portable set of tools applic...
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677,72 zł |
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All Eyes East: Lessons from the Front Lines of Marketing to China's Youth
ISBN: 9780230120624 / Angielski / Twarda / 237 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight they need to understand and capture the world's most powerful audience. Bergstrom provides insights into Chinese youth, revealing what makes them unique from their counterparts around the world.
All Eyes East: How Chinese Youth will Revolutionize Global Marketing provides brands looking to capitalize on this new world order with the insight th...
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181,55 zł |
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Wine Brands: Success Strategies for New Markets, New Consumers and New Trends
ISBN: 9780230554030 / Angielski / Twarda / 200 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around the world, this book describes how marketers and academics can respond to new challenges in the wine trade and is an invaluable guide to anyone working in, or interested in, this industry.
This practical new book is written by a leading wine industry expert, in an easy and accessible style. Illustrated with many case studies from around ...
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cena:
201,72 zł |
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International Marketing
ISBN: 9780333963883 / Angielski / Miękka / 480 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original perspective. It focuses upon international marketing primarily as the coordination of a company's different national marketing programmes. How can for example an exchange of marketing knowledge across borders add value to a company's position in other markets? What impact does the exchange of goods and information across borders by customers have? What effect can 'going international' have on an international cost position? How can lead markets...
International Marketing is an adaptation of a best-selling German text, which considers the global marketing arena from a new and original pe...
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cena:
411,60 zł |
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Brands: The Logos of the Global Economy
ISBN: 9780415251839 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, that point of connection between company and consumer, has become one of the key cultural forces of our time and one of the most important vehicles of globalization. This book offers a detailed and innovative analysis of the brand Illustrated with many examples, the book argues that brands: * mediate the supply and demand of products and services in a global economy * frame the activities of the market by functioning as an... Brands are everywhere: in the air, on the high-street, in the kitchen, on television and, maybe even on your feet. But what are they?
The brand, t... |
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278,55 zł |
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Islamic Branding and Marketing
ISBN: 9780470825396 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market in the world. The global Muslim market is now approximately 23 percent of the world's population, and is projected to grow by about 35 percent in the next 20 years. If current trends continue, there are expected to be 2.2 billion Muslims in 2030 that will make up 26.4 percent of the world's total projected population of 8.3 billion.
As companies currently compete for the markets of China and India, few have realized the global Muslim market... Islamic Branding and Marketing: Creating A Global Islamic Business provides a complete guide to building brands in the largest consumer market ...
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215,80 zł |
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Poorly Made in China: An Insider's Account of the China Production Game
ISBN: 9780470928073 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An insider reveals what can--and does--go wrong when companies shift production to China
In this entertaining behind-the-scenes account, Paul Midler tells us all that is wrong with our effort to shift manufacturing to China. Now updated and expanded, Poorly Made in China reveals industry secrets, including the dangerous practice of quality fade--the deliberate and secret habit of Chinese manufacturers to widen profit margins through the reduction of quality inputs. U.S. importers don't stand a chance, Midler explains, against savvy Chinese suppliers who feel they have little to lose... An insider reveals what can--and does--go wrong when companies shift production to China
In this entertaining behind-the-scenes account, Paul Midle... |
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65,32 zł |
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Study Abroad: Perspectives and Experiences from Business Schools
ISBN: 9780762309894 / Angielski / Twarda / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this volume, experts share experiences and guidelines for initiating study abroad programs in business schools. Issues discussed include funding for study abroad fellowships, integrating foreign language training, administrative arrangements for study abroad, and best practices.
In this volume, experts share experiences and guidelines for initiating study abroad programs in business schools. Issues discussed include funding fo...
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cena:
932,73 zł |
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Markets on Trial: The Economic Sociology of the U.S. Financial Crisis
ISBN: 9780857242419 / Angielski / Twarda / 666 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This Book Set of A & B is combined within the same book. Since the mid-20th century, organizational theorists have increasingly distanced themselves from the study of core societal power centers and important policy issues of the day. This has been driven by a shift away from the study of organizations, politics, and society and towards a more narrow focus on instrumental exchange and performance. As a result, our field has become increasingly impotent as a critical voice and contributor to policy. For a contemporary example, witness our inability as a field to make sense of the recent U.S....
This Book Set of A & B is combined within the same book. Since the mid-20th century, organizational theorists have increasingly distanced themselves f...
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cena:
900,32 zł |
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The Arab World Unbound: Tapping Into the Power of 350 Million Consumers
ISBN: 9781118074510 / Angielski / Twarda / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An expert's guide to exploring business opportunities in the burgeoning Arab marketplace
This groundbreaking book reveals the myriad opportunities presented by the Arab World's market of 350 million consumers, who collectively wield the ninth-largest economy in the world. Based on the author's firsthand research, including hundreds of market visits and more than 600 interviews at companies doing business throughout the region, this book shows how globally interconnected and vibrant the Arab markets are. Through a rich blend of data and anecdotal observations, it chronicles... An expert's guide to exploring business opportunities in the burgeoning Arab marketplace
This groundbreaking book reveals the myriad opportu... |
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153,95 zł |
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Brand Breakout: How Emerging Market Brands Will Go Global
ISBN: 9781137276612 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in internati...
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cena:
181,55 zł |
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The Sage Handbook of International Marketing
ISBN: 9781412934282 / Angielski / Twarda / 568 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art in research in international marketing during this period.
International marketing underwent fundamental changes in the last two decades - The Handbook of International Marketing examines the state of the art ...
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757,61 zł |
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Export Marketing Strategy: Tactics and Skills That Work
ISBN: 9781606490082 / Angielski / Miękka / 150 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing, from initial discovery to researching new markets, to the financial aspects, to managing ongoing operations. It is written for small to mid-size firms as a primer, and as a reference for larger firms already involved in exporting as a guide to higher levels of success. If you manage a small or mid-size business that is interested in exporting; this comprehensive book will put you firmly on the path toward success. Achievement in export...
This book describes the steps necessary to achieve success in export marketing. It is a step-by-step guide to the art and science of export marketing,...
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87,93 zł |
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Trade Promotion Strategies: Best Practices
ISBN: 9781606492291 / Angielski / Miękka / 210 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance, this book helps enterprises to find new markets and trade opportunities.
Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate ...
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84,74 zł |
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Go Global: How to Take Your Business to the World
ISBN: 9781908003003 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You can now start a company on Monday and be trading with the world by Wednesday. The web has made this perfectly possible and faced with a sluggish UK market there's never been a better time to leverage technology and look overseas; after all, a connection to the internet is a connection to over 1 billion potential customers. Our politicians are encouraging it and technology is in place to enable it, yet small business owners are resisting the...
International trade has moved into a new phase. Gone are the days when years of effort were required in the domestic market before going global. You c...
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cena:
88,59 zł |
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