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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market
ISBN-13: 9780415752169 / Angielski / Miękka / 2014 / 324 str.
Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market
ISBN-13: 9780415752169 / Angielski / Miękka / 2014 / 324 str.
cena 228,62 zł
(netto: 217,73 VAT: 5%)
Najniższa cena z 30 dni: 216,55 zł
(netto: 217,73 VAT: 5%)
Najniższa cena z 30 dni: 216,55 zł
Termin realizacji zamówienia:
ok. 16-18 dni roboczych.
ok. 16-18 dni roboczych.
Darmowa dostawa!
This study considers the key strategic issues of the management of customer relationships in international industrial marketing, based on extensive original research by the International Marketing and Purchase Group. It reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
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