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Strategies for International Industrial Marketing (Rle International Business): The Management of Customer Relationships in European Industrial Market
ISBN: 9780415752169 / Angielski / Miękka / 324 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This study considers the key strategic issues of the management of customer relationships in international industrial marketing, based on extensive original research by the International Marketing and Purchase Group. It reports on that research, in particular pointing out the differences in approach by different national groups in Europe.
This study considers the key strategic issues of the management of customer relationships in international industrial marketing, based on extensive or...
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cena:
224,33 |
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International Business - Baltic Business Development- Tallinn 2013: Tallinn 2013
ISBN: 9783631638163 / Angielski / Twarda / 327 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume is a collection of the research papers presented at the colloquium Baltic Business Development, which took place in the environment of the 3rd international conference Economies of Central and Eastern Europe (ECEE) in Tallinn in 2012. The colloquium was organised by Tallinn School of Economics and Business Administration of Tallinn University of Technology in cooperation with Hamburg University of Technology and the Baltic-German University Liaison Office in Riga. The colloquium offered a great platform for promoting cooperation and for disseminating knowledge and...
This volume is a collection of the research papers presented at the colloquium Baltic Business Development, which took place in the environment of the...
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cena:
343,39 |
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Marketing Aspects of International Business
ISBN: 9789401089906 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of life-the inevitability of change. If marketers were asked to envision the future, they would not hesitate to answer that the entire globe is involved in a human revolution like no other in history. The changes now taking place, in both industrially developed and developing nations, are indications of the problems, chal lenges, and opportunities confronting future economic growth and development. Perhaps the most prominent characteristic of this...
The old ways break down, times change, and new life blossoms from the ruins. Frederich Schiller These words of a great poet express a basic fact of li...
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cena:
403,47 |
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The Routledge Companion to Arts Marketing
ISBN: 9780415783507 / Angielski / Twarda / 416 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames "arts marketing" in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art forms and the impact of environmental forces on arts business models and markets. The Routledge Companion to Arts Marketing provides a...
The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has open...
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cena:
1219,45 |
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Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe
ISBN: 9781138776777 / Angielski / Miękka / 266 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume collects studies that examine the practices and discourses of the nation branding undertaken in Central and Eastern Europe.
This volume collects studies that examine the practices and discourses of the nation branding undertaken in Central and Eastern Europe.
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cena:
204,81 |
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Customer Connectivity in Global Brands and Retailers: With a Focus on Doing Business in Closed Economic Societies
ISBN: 9781494362997 / Angielski / Miękka / 318 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The art of doing business in a company's home market is one of strategy, tactics, environmental awareness, intense competition and elicits the need to be quick to respond to external and internal variables. Once a company decides to move outside of its home market, an entirely new set of variables presents itself. Not only does the company need to perform the everyday functions of buying and selling goods or services; but it now must deal with being further from the home office, trying to attract a local consumer that may not inherently trust a company from the outside, and it must also...
The art of doing business in a company's home market is one of strategy, tactics, environmental awareness, intense competition and elicits the need to...
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cena:
141,13 |
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Commercial Integration Between the European Union and Mexico: Multidisciplinary Studies
ISBN: 9783631648315 / Angielski / Miękka / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico s second most important trading partner and an integral piece in the diversification of its economic dependence from the United States. Besides, as Mexico is part of the North American Free Trade Agreement NAFTA and due to its geographical proximity to the United States, it has become of major geopolitical interest to the European Union. This multidisciplinary book analyzes the integration between Mexico and the European Union by economic, legal, and business management...
The economic integration between the European Union and Mexico is of strategic significance to both parts. The EU is Mexico s second most important tr...
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cena:
372,68 |
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The Marketing Performance Blueprint: Strategies and Technologies to Build and Measure Business Success
ISBN: 9781118883433 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innovative guide to unlocking your potential as a marketer and accelerating success for your business. With an eye toward the marketing industry's rapid evolution, this book focuses on the processes, technologies, and strategies that are redefining the marketing environment. Step by step, you will learn how to build performance-driven organizations that exceed ROI expectations and outpace the competition. Companies are demanding a more technical,... Discover what's possible when the art and science of marketing collide
The Marketing Performance Blueprint is an actionable and innov... |
cena:
107,90 |
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Business-To-Business: A Global Network Perspective
ISBN: 9780415740876 / Angielski / Twarda / 294 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Contemporary business-to-business (B2B) industries consist of networks of customers, competitors, and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies...
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors, and other stakeholders. Firms which manage their rel...
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cena:
731,67 |
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Developing International Business in the Context of Culture and Ethics in Transformation: The Example of China
ISBN: 9783631395332 / Angielski / Miękka / 254 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
396,64 |
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Export Strategy: Markets and Competition (Rle Marketing)
ISBN: 9781138790193 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the mechanics of export practice. The author evaluates the widely recommended strategy of key market concentration, showing its weaknesses and the flaws in the supporting evidence. The book provides the reader with a framework for making an explicit and informed choice between the real market options faced in practical export situations, which takes into account the many company and market factors shaping such strategies. Closely related to market... This book offers management students and managers new insights by approaching exporting from the perspective of marketing planning, rather than the... |
cena:
438,95 |
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Korea Environmental Technologies Export Market Plan
ISBN: 9781496094056 / Angielski / Miękka / 72 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This publication, Korea Environmental Technologies Export Market Plan, includes: An Overview of the Korean Market for Environmental Technologies; Legal and Regulatory Review; Water and Waste Water; Solid Waste; Hazardous Waste; Air Pollution; Environmental Engineering and Consulting Services; Positioning U.S. Exporters in Korea; Financing Programs and Resources; Government Export Assistance Programs; and Appendices.
This publication, Korea Environmental Technologies Export Market Plan, includes: An Overview of the Korean Market for Environmental Technologies; Lega...
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cena:
68,74 |
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Export Practice & Management
ISBN: 9780412415302 / Angielski / Miękka / 456 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on management and strategy, a re-orientation which is seen to be appropriate in this period of unprecedented change in the international trade industry. This edition covers current developments, including multi-modalism, the Single European Market, implications of the new Eastern European market, export finance, containerization, Electronic Data Interchange and international distribution strategy. This book should be of interest to undergraduate...
"Export Practice and Management" is the third edition of Alan Branch's "Elements of Export Practice". The new title reflects the increased emphasis on...
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cena:
201,72 |
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The Psychology of the Asian Consumer
ISBN: 9780765646477 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theories and practical applications based on this research? These are some of the questions and issues addressed in this unique book. With chapters written by experts in their field, The Psychology of the Asian Consumer highlights how consumer psychology can contribute to an understanding of Asian consumer behaviour and is especially timely in light of today's global economy and its focus on the Pacific Rim. Chapters are organised around the key...
Why is it important to conduct research on the psychology of the Asian consumer? What research themes have already emerged? What are the relevant theo...
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cena:
312,13 |
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Global Marketing: Practical Insights and International Analysis
ISBN: 9781446252642 / Angielski / Miękka / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world c...
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cena:
346,32 |
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Handbook of Research on Effective Marketing in Contemporary Globalism
ISBN: 9781466662209 / Angielski / Twarda / 492 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid...
The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous area...
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cena:
1665,68 |
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Global Marketing: Practical Insights and International Analysis
ISBN: 9781446252635 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world case studies from North America, Europe and the emerging markets of China, India and Latin America. These emerging markets are given balanced coverage alongside developed markets and the text also includes a dedicated chapter on emerging markets multinationals. Practical in its orientation, the text equips students with the tools needed to make strategic marketing decisions and find solutions in a global business environment. This new textbook introduces students to the essential concepts, theories and perspectives of Global Marketing and these are supported by real-world c...
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cena:
995,06 |
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Brand Breakout: How Emerging Market Brands Will Go Global
ISBN: 9781137467591 / Angielski / Miękka / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in international markets and the challenges they face when competing with western brands.
Written by the world's leading thinkers on brand strategy, this book looks at what Asian and emerging market brands need to do to succeed in internati...
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cena:
181,55 |
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Ethical and Social Marketing in Asia
ISBN: 9780081000977 / Angielski / Twarda / 342 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketing is the application of ethics into the marketing process, and Social Marketing is a concept that seeks to influence a target audience for the greater social good. Ethical and Social Marketing in Asia examines this so-far unexplored area, investigating why differing cultures and consumption behaviours require different emphasis in different markets. The diversity of the Asian countries provides a perplexing environment to the development... There is a growing interest in firms' adoption of ethical and social marketing approaches among academics and practitioners alike. Ethical Marketin... |
cena:
478,02 |
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Entrepreneurship in International Marketing
ISBN: 9781784414481 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the current knowledge in several significant ways. Divided in to two sections, the first part of Vol. 25 addresses important issues concerning entrepreneurship in the international market. Pulling together papers authored by well-known scholars they look at issues such as born-global firms' evolution, market orientation, alliance capabilities, customer orientation, and performance in the global market. Collectively, these papers shed significant new...
"The latest volume in the Advances in International Marketing series is a fresh addition to the international marketing literature, expanding the curr...
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cena:
477,46 |
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