The current peer review process is broken and unless changes are made it will soon die. In Do We Still Need Peer Review?, author Thomas H.P. Gould examines the evolution of peer review from the earliest attempts by the Church to evaluate scholarly works to the creation of academic peer review and finally to the current status of the process. Gould argues that without an immediate effort by scholars to institute reform, the future of peer review may cease to exist. As new technology provides authors with a direct, unsupervised route to publication, the peer review situation is nearing a...
The current peer review process is broken and unless changes are made it will soon die. In Do We Still Need Peer Review?, author Thomas H.P. Gould exa...
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues that advertising often carries unfiltered and unblocked cultural messages in addition to commercial speech; as such, it not only builds consumer demand to open new markets but also changes consumer expectations and values. At the same time, the evolution of increasingly targeted mobile and social marketing is transforming local and regional cultures into a new mix of global branding and individualized micro-space. Gould examines how advertising...
Globalization stems from many sources, but as Thomas Gould makes clear, advertising is a primary driver of trans-global cultural change. Gould argues ...