The world of marketing, digital marketing and online marketing is changing rapidly. New (social media) channels are emerging, rules of established channels like SEO are constantly changing and completely new opportunities to reach potential clients and existing clients open up to businesses and professional services firms. The market for professional services like consulting, accounting, financial advise, lawyers and others is usually quite crowded. Standing out has always been challenging and it is even more so today where the competition is not necessarily visible next door but could come...