Branding Post-Communist Nations: Marketizing National Identities in the "New" Europe

ISBN-13: 9781138776777 / Angielski / Miękka / 2014 / 266 str.

Nadia Kaneva

Opis

This volume collects studies that examine the practices and discourses of the nation branding undertaken in Central and Eastern Europe.

Recenzje

"[T]his book offers a sound platform for reconsidering the 'natural' evolution of nation-branding and serves as an important and necessary critical addition to post-communist studies literature." -Media, Culture & Society

Spis treści

Preface  Part 1: Promises and Problems of Post-communist Nation Branding  1. Nation Branding in Post-communist Europe: Identities, Markets, and Democracy Nadia Kaneva  2. Systemic Propaganda and State Branding in Post-Soviet Eastern Europe Gerald Sussman  3. Brand Interrupted: The Impact of Alternative Narrators on Nation Branding in the Former Second World Robert A. Saunders  Part 2: Agents, Institutions, Practices  4. Redesigning a Nation: Welcome to E-stonia, 2001-2018 Sue Curry Jansen  5. Who Can Play this Game? The Rise of Nation Branding in Bulgaria, 2001-2005 Nadia Kaneva  6. Towards Corpo-Nationalism: Poland as a Brand Paweł Surowiec  Part 3: Representations, Mediations, Narrations  7. Branding Slovenia: "You Can’t Spell Slovenia Without Love..." Zala Volčič  8: Vampire Branding: Romania’s Dark Destinations Alice Bardan and Anikó Imre  9. One Nation, One Brand? Nation Branding and Identity Reconstruction in Post-Communist Hungary Laszlo Kulcsár and Young-ok Yum  10. The Musical (Re)branding of Serbia: Srbija Sounds Global, Guča, and EXIT Branislava (Brana) Mijatović

O autorze

Nadia Kaneva is Assistant Professor in the Department of Media, Film, and Journalism Studies at the University of Denver.