Contemporary business-to-business (B2B) industries consist of networks of customers, competitors, and other stakeholders. Firms which manage their relationships with these important stakeholders are more likely to enjoy a sustained competitive advantage in the international business environment. This book is the first to provide a comprehensive overview of the field from a broad and accessible perspective. The authors bring an authoritative, scholarly understanding to the subject, taking readers through the entire process of creating, developing and maintaining B2B networks. Case studies...
Contemporary business-to-business (B2B) industries consist of networks of customers, competitors, and other stakeholders. Firms which manage their rel...
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical staff, public institutions, and firms doing business in the healthcare industries.
This book provides valuable insights for understanding modern and complex healthcare market configurations in Europe.
Taking a unique cross-country perspective the authors figure out critical success factors for relevant stakeholders.
Mario Glowik is Professor of International Strategic Management at the Berlin School of...
Emerging challenges related to socio-demographics and economics require new approaches for academics, politicians, hospital management, clinical st...
Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.
Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global...
Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relation...
Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relationships, in order to thrive in new environments.
Focusing on these global strategies, this textbook explores the workings of modern service businesses, presenting theoretical management concepts alongside illustrative examples. Original case studies from a range of global sectors, including Starbucks and Facebook, as well as broader studies, such as healthcare in Japan, provide practical insights into the art of thriving as a global...
Global service-based firms are often 'born global, ' and these organizations have developed integrated global strategies based on industry relation...
