Offers the latest research in the field of Business Performance Management in the global economic environment of present conditions.

As technology continues to drive innovation and impact societies across multiple national boundaries and cultures, new approaches towards marketing products must be created and implemented to be successful in an era of hypercompetition. Transcultural Marketing for Incremental & Radical Innovation provides in depth discussion on tactics for improving existing products while inventing completely new products and product categories. This publication will prove to be helpful for scholars, practitioners, and university students who wish to better understand the importance of marketing products and...

Technology is a key driver behind the effects of contemporary globalization on business and other organizations worldwide. Understanding this phenomena in connection with the impact of cultural variations can help improve business and product life cycles in an era in which corporate capital and liquidity buffers must be increased for unexpected developments in global markets. Cultural and Technological Influences on Global Business is a leading publication in its field emphasizing the importance of deeply exploring the effects of cultures and technologies on the global business sector. This...

"This book explores economic development and public finance by providing critical insight to the use of public finance and policy and illuminating the intricacies of these topics through discussion of theory, empirical work, and policy objectives"--

Game Theory has provided an extremely useful tool in enabling economists to venture into unknown areas. Its concepts of conflict and cooperation apply whenever the actions of several agents are interdependent; providing language to formulate as well as to structure, analyze, and understand strategic scenarios. Economic Behavior, Game Theory, and Technology in Emerging Markets explores game theory and its deep impact in developmental economics, specifically the manner in which it provides a way of formalizing institutions. This is particularly important for emerging economies which have not...

The 21st century has brought about many changes in the economic realm due to acceleration of globalization. The competitive landscape in numerous areas must always be reinvented to account for these changes, therefore making different marketing efforts a requirement for long-term success. The Handbook of Research on Effective Marketing in Contemporary Globalism provides readers with an understanding of the importance of marketing products and services across different cultures and languages in an era of high global competition. Intensified globalization, shifting demographics, and rapid...

Investment in Latin America is continuously developing in complex patterns due to the region s increasing role in the global economy. The Handbook of Research on Economic Growth and Technological Change in Latin America helps readers to better understand the importance of Latin America in today s global economy. The book discusses the developments of investments involving Latin American Multinational Corporations ( Multilatinas ) within the region. This investment is having profound influences on the state of business, government, and technological development in Latin America, which are all...

With a background of technological and communication innovations, socialization research, particularly as it refers to cultural and academic learning, has become increasingly connected with the business and economic aspects of global societies. Nationalism, Cultural Indoctrination, and Economic Prosperity in the Digital Age examines the doctrines that society is expected not to question, particularly the influence these beliefs have on business and the prosperity of the world as a whole. This book is an essential resource for business executives, scholar-practitioners, and students who need a...

"This book is an authoritative reference source for current scholarly research on the influence of Turkey in today's global environment and how the country can maintain long-term sustainability and prosperity"--

This is an in-depth reference source that covers emerging issues and relevant applications of information pertaining to supply chain management from an international perspective. It features coverage on topics such as the global importance of SCMs to strategies for producing an effective supply chain.