Trade Promotion Strategies: Best Practices

ISBN-13: 9781606492291 / Angielski / Miękka / 2012 / 210 str.

Cellich

Opis

Creating or exploiting opportunities on an individual basis is not the best practice: it is much more productive (and much less risky) to participate in national Trade Promotion Programs designed and implemented with government assistance, this book helps enterprises to find new markets and trade opportunities.