Developing International Business in the Context of Culture and Ethics in Transformation: The Example of China

ISBN-13: 9783631395332 / Angielski / Miękka / 2002 / 254 str.

Ingmar Wienen

Spis treści

Contents: Brief introduction to the Chinese history and culture - Broad description of the Chinese legal, political and education systems - Market economy and the Chinese people - Negotiation in China - Preparing for market entry - Dealing with Human Resources issues and creating relationships - Promoting products and services.

O autorze

The Author: Born in Bochum, Germany, Ingmar Wienen studied Theology and Business in Germany, France, England and China. He gained experience in various functions in the computer and telecommunications industries before joining the Royal Dutch/Shell Group where he is currently working as Senior Human Resources Advisor.