ilość książek w kategorii: 5446
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Designing Mobility and Transport Services: Developing Traveller Experience Tools
ISBN: 9781472478467 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. European cities increasingly face problems caused by transport and traffic. For many people transport provision is unsatisfactory and current arrangements are leading to a deteriorating environment. A fundamental problem is that our currently fragmented approach makes it difficult to understand fully the circumstances and needs of transport users. In any overall approach public transport is a crucial component. Designing Mobility and Transport Services shows how these issues can be addressed and resolved. The development of an inclusive, validated passenger experience... European cities increasingly face problems caused by transport and traffic. For many people transport provision is unsatisfactory and current arran... |
cena:
734,66 |
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Eco-Resorts
ISBN: 9781138136489 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Eco-Resorts is a design guide for low impact, environmentally friendly tourist resorts in the tropics. The book is the first to offer architects practical, detailed guidance in developing resort buildings that work with a tropical climate and meet the needs and expectations of the client and building inhabitants. The book includes both architectural design and material solutions, supported by theoretical principles, to present a sustainable approach to resort design. It demonstrates that tropical resort buildings do not necessarily require large energy input, in compliance... Eco-Resorts is a design guide for low impact, environmentally friendly tourist resorts in the tropics. The book is the first to offer arch... |
cena:
661,20 |
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International Cultural Tourism
ISBN: 9781138169555 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour,...
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations...
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cena:
955,06 |
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Hotels and Resorts: An Investor's Guide
ISBN: 9781138690158 / Angielski / Twarda / 374 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health clubs and resorts are developed, operate and are valued. Drawing on over 18 years experience in the leisure property industry, David Harper provides invaluable advice on how to buy, develop and sell such properties. Working through the required due diligence process for purchases, including how to identify a "good buy," through the "route map" for a successful development and ending with how to ensure you maximise your returns when selling the... Hotels and Resorts: An investor's guide presents a comprehensive analysis of how hotels, golf courses, spas serviced apartments, gyms and health cl... |
cena:
930,57 |
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Ausländische Arbeitskräfte im Schweizer Hotelwesen 2002-2014 der Gemeinde Saanen: Welche Auswirkungen hat die Initiative gegen Masseneinwanderung auf
ISBN: 9783668132887 / Niemiecki / Miękka / 84 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Masterarbeit aus dem Jahr 2015 im Fachbereich Hotelfach / Gaststattengewerbe, Note: 2,5, Hochschule Schmalkalden, ehem. Fachhochschule Schmalkalden, Veranstaltung: MBA, Sprache: Deutsch, Abstract: Die Schweiz gilt seit Jahrhunderten als Einwanderungsland. Die religiose und politische Neutralitat und vor allem das starke Wirtschaftswachstum des Landes bilden ein Fundament fur die Immigration von Fluchtlingen und Arbeitssuchenden aus ganz Europa. In der Folge steigt der Auslanderanteil in der Bevolkerung. Nicht alle Teile der Gesellschaft begruen diese Entwicklung. So kam es zur Bildung einer...
Masterarbeit aus dem Jahr 2015 im Fachbereich Hotelfach / Gaststattengewerbe, Note: 2,5, Hochschule Schmalkalden, ehem. Fachhochschule Schmalkalden, V...
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cena:
265,02 |
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Managing Negative Word-Of-Mouth on Social Media Platforms: The Effect of Hotel Management Responses on Observers' Purchase Intention
ISBN: 9783658139971 / Angielski / Miękka / 235 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative online customer reviews on the observer's purchase intention. This study is the first to provide a conceptual basis of observers' behavioral reactions towards organizational complaint handling in the context of social media and to empirically test the effect of the two most resource-intensive response options of compensation and explanation. With the help of a profound experimental design, the author detects strategies on how hotel companies should... Ines Nee makes important key contributions to service recovery research by analyzing the effect of management response content towards negative onl... |
cena:
201,24 |
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Dark Tourism: Practice and interpretation
ISBN: 9781472452436 / Angielski / Twarda / 218 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
783,64 |
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Being and Dwelling Through Tourism: An Anthropological Perspective
ISBN: 9781409422488 / Angielski / Twarda / 174 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
734,66 |
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How to Brand Nations, Cities and Destinations: A Planning Book for Place Branding
ISBN: 9781349306367 / Angielski / Miękka / 202 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Usually, a country brand is notfocused, resulting in unsuccessful place branding. It ispossible to successfully raise your national identity to the level of anattractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building asuccessful brand."
Usually, a country brand is notfocused, resulting in unsuccessful place branding. It ispossible to successfully raise your national identity to the le...
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cena:
221,37 |
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Gastronomy, Tourism and the Media
ISBN: 9781845415747 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and social media. The book emphasises the notion of gastronomy as a dynamic concept, in particular how it has recently become more widely used and understood throughout the world. The volume introduces... This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increa... |
cena:
592,62 |
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Gastronomy, Tourism and the Media
ISBN: 9781845415730 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and social media. The book emphasises the notion of gastronomy as a dynamic concept, in particular how it has recently become more widely used and understood throughout the world. The volume introduces... This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increa... |
cena:
169,87 |
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Food Supply Chain Management: Issues for the Hospitality and Retail Sectors
ISBN: 9781138173842 / Angielski / Twarda / 360 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
906,08 |
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Cruise Operations Management: Hospitality Perspectives
ISBN: 9781138143203 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
930,57 |
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Sustainable Tourism: A Marketing Perspective
ISBN: 9781138146501 / Angielski / Twarda / 284 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its...
Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of m...
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cena:
857,10 |
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Entrepreneurship & Small Business Management in the Hospitality Industry
ISBN: 9781138131590 / Angielski / Twarda / 306 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 to 95 percent of all firms globally in this sector. The number of entrepreneurs has dramatically and uniformly increased globally over the last ten years.Divided into four sections, Entrepreneurship and Small Business Management in the Hospitality Industry takes an intuitive step-bystep progression through each stage of the entrepreneurial process: context, theoretical perspectives and definitions; Concept to reality; The...
Small businesses are the backbone of the tourism and hospitality industry and, depending on which statistics one uses, represent somewhere between 75 ...
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cena:
979,55 |
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Regionalmarketing ALS Räumliches Steuerungs- Und Entwicklungsinstrument: Grundlagen - Konzepte - Fallbeispiele
ISBN: 9783658106720 / Niemiecki / Miękka / 410 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Dieses Lehrbuch zeigt die Notwendigkeit und liefert die Grundlagen fur ein professionelles Management des regionalen Marketings. Der Autor verdeutlicht, dass sich diese freiwillige kommunalpolitische Aufgabe an Sachfragen und weniger an politischen Faktoren orientieren sollte. Folgende Fragestellungen werden untersucht: Wie definiert man eine Region? Orientiert man sich besser an administrativen Vorgaben oder an funktionalen Aspekten? Wann sind realistische Erfolge zu erwarten? Wie kann man diese messen? Welche Investitionen benotigt man fur eine nachhaltig erfolgreiche Markenstrategie? Aus...
Dieses Lehrbuch zeigt die Notwendigkeit und liefert die Grundlagen fur ein professionelles Management des regionalen Marketings. Der Autor verdeutlich...
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cena:
206,88 |
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Nachhaltiger Kulturtourismus. Kann die Bindung zum Reisenden durch ein Verständnis von Tourismus als Kunstform vertieft werden?
ISBN: 9783668199613 / Niemiecki / Miękka / 28 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Studienarbeit aus dem Jahr 2014 im Fachbereich Touristik / Tourismus, Note: 1,0, Hochschule fur Wirtschaft und Umwelt Nurtingen-Geislingen; Standort Nurtingen, Veranstaltung: Tourismus Seminar, Sprache: Deutsch, Abstract: Die Vielfalt der touristischen Angebote und der abermalige Reichtum an Buchungsmoglichkeiten lasst eine enge Beziehung zwischen Reiseveranstaltern oder der vor Ort agierenden Leistungserbringer und dem Reisenden kaum noch zu. In diesem Bezug ist die emotionale Bindung als Handlungsmotiv der Reisenden zwar oft in den Hintergrund theoretischer Diskurse geruckt, jedoch ist eine...
Studienarbeit aus dem Jahr 2014 im Fachbereich Touristik / Tourismus, Note: 1,0, Hochschule fur Wirtschaft und Umwelt Nurtingen-Geislingen; Standort N...
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cena:
153,35 |
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The Politics of Tourism Development: Booms and Busts in Ireland
ISBN: 9781349329519 / Angielski / Miękka / 213 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Moving beyond both tourism and politics literatures' current understandings of how tourism is developed, this book offers an original theory of interlocking regimes to account for the manner in which public and private bodies either facilitate or prevent development within tourism.
Moving beyond both tourism and politics literatures' current understandings of how tourism is developed, this book offers an original theory of interl...
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cena:
201,24 |
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Seeing Hitler's Germany: Tourism in the Third Reich
ISBN: 9781349519583 / Angielski / Miękka / 263 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Seeing Hitler's Germany is the first fully researched, wide-ranging study of commercial tourism under the swastika. The book demonstrates how effectively the Nazi regime coordinated all German tourism organizations. At the same time, it emphasizes the apparent 'normality' of many everyday tourist experiences after 1933. These certainly helped some Germans and many foreign visitors to overlook the regime's brutality. However, tourism also celebrated the most racist, chauvinist aspects of the 'new Germany', which in turn became a normal part of being a tourist under Hitler. While violence and...
Seeing Hitler's Germany is the first fully researched, wide-ranging study of commercial tourism under the swastika. The book demonstrates how effectiv...
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cena:
563,56 |
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Tourismus Und Klimawandel in Mitteleuropa: Wissenschaft Trifft Praxis - Ergebnisse Der Potsdamer Konferenz 2014
ISBN: 9783658147068 / Niemiecki / Miękka / 136 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Der Konferenzband stellt den aktuellen Stand des Wissens und praktische Erfahrungen von Unternehmen und Regionen im Spannungsfeld zwischen Tourismus und Klimawandel in Mitteleuropa dar. Die Autoren diskutieren die daraus resultierenden Implikationen und Handlungserfordernisse fur Klimaanpassung und Klimaschutz im Tourismus. Die Erderwarmung stellt die Branche in den kommenden Jahrzehnten vor neue Herausforderungen. Kaum ein anderer Wirtschaftszweig ist so von klimatischen Gegebenheiten abhangig wie der Tourismus. Daraus konnen sich neben Risiken auch Chancen ergeben.
Der Konferenzband stellt den aktuellen Stand des Wissens und praktische Erfahrungen von Unternehmen und Regionen im Spannungsfeld zwischen Tourismus u...
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cena:
244,52 |