Usually, a country brand is notfocused, resulting in unsuccessful place branding. It ispossible to successfully raise your national identity to the level of anattractive brand. Building a country brand is an investment, with strong positive returns. This book will guide you along the path to building asuccessful brand."
Usually, a country brand is notfocused, resulting in unsuccessful place branding. It ispossible to successfully raise your national identity to the le...
