Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant time periods. Commemorative events provide fascinating insight into how societies see themselves, their heritage and their identity. These events however carry high propensity for controversy as memory and identity are highly subjective and other stakeholders hold different views of what should be commemorated and why.
This is the first book to provide an in - depth critical examination of commemorative events, particularly what they mean...
Commemorative Events emphasise remembering. They are held on the anniversaries of significant past events, either annually or after significant tim...
The books that we read, whether travel-focused or not, may influence the way in which we understand the process or experience of travel. This multidisciplinary work provides a critical analysis of the inspirational and transformational role that books play in travel imaginings. Does reading a book encourage us to think of travel as exotic, adventurous, transformative, dangerous or educative? Do different genres of books influence a reader's view of travel in multifarious ways? These questions are explored through a literary analysis of an eclectic selection of books spanning the period...
The books that we read, whether travel-focused or not, may influence the way in which we understand the process or experience of travel. This multi...
The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and economic perspective. Fashion-themed events, for example, appeal to broad audiences and may tour the globe. Staging these events might help to brand destinations, boost visitor numbers and trigger popular debates about the contributions that fashion and design can make to identity. They may also tell us something about our culture and wider society. This edited volume for the first time examines fashion and design events from a social perspective,...
The importance of fashion and design in an events context remains under-researched, despite their ubiquity and significance from a societal and econom...
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these aims, there is a trend towards linking wine marketing with identity. Such an approach seeks to distinguish wine products - whether wine or wine tourism - from their competitors, by focusing on cultural and geographical attributes that contribute to the image and experience. In essence, marketing wine and wine regions has become increasingly about telling stories - engaging and provocative stories which engage consumers and tourists and translate...
In an increasingly competitive global market, winemakers are seeking to increase their sales and wine regions to attract tourists. To achieve these a...
This book examines the nexus between exploring and tourism and argues that exploration travel - based heavily on explorer narratives and the promises of personal challenges and change - is a major trend in future tourism. In particular, it analyses how romanticised myths of explorers form a foundation for how modern day tourists view travel and themselves. Its scope ranges from the 'Golden Age' of imperial explorers in the 19th and early 20th centuries, through the growth of adventure and extreme tourism, to possible future trends including space travel. The volume should appeal to...
This book examines the nexus between exploring and tourism and argues that exploration travel - based heavily on explorer narratives and the promis...
Many events have evolved over centuries, drawing on local customs and conditions. However, as the world becomes increasingly globalised, traditional events and the identities they support are increasingly being challenged and rituals may be lost. Reacting against this trend towards homogeneity, communities strive to preserve and even recreate their traditional events, which may require rituals to be resurrected or reinvented for a new audience.
The aim of this book is to explore the role of traditional events and rituals in the modern world. The 16 chapters cover a range of case...
Many events have evolved over centuries, drawing on local customs and conditions. However, as the world becomes increasingly globalised, traditiona...
The West is one of the strongest and most enduring place images in the world and its myth is firmly rooted in popular culture - whether novels, film, television, music, clothing and even video games. The West combines myth and history, rugged natural scenery and wide open spaces, popular culture and promises of transformation. These imagined places draw in tourists, attracted by a cultural heritage that is part fictional and mediatised. In turn, tourism operators and destination marketing organisations refashion what they present to fit these imagined images. This book explores this...
The West is one of the strongest and most enduring place images in the world and its myth is firmly rooted in popular culture - whether novels, film, ...
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increasingly a major component and driver of tourism and that destinations are using their cuisines and food cultures in marketing to increase their competitive advantage. It proposes that these processes are interconnected with film, television, print and social media. The book emphasises the notion of gastronomy as a dynamic concept, in particular how it has recently become more widely used and understood throughout the world. The volume introduces...
This book examines and analyses the connections between gastronomy, tourism and the media. It argues that in the modern world, gastronomy is increa...
