Sustainable tourism is currently a fashionable term in the area of marketing as environmental issues are a major concern. The text includes information on global environment issues, private and public sector response mechanisms, tour operators and visitor attractions.

Looking ahead to the 21st century, Sustainable Tourism explains the current thinking process that underlies the emerging international principles of more sustainable development in travel and tourism. Using international illustrations it draws on experience and good practice as they are being increasingly applied around the world in the late 1990s. In sharp contrast to the problem analysis approach adopted by so many authors to this subject, this book is focused on the pro-active role the private sector industry can play in partnership with the public sector to achieve solutions through its...