Kategoria BISAC: Business & Economics >> Industries - Hospitality, Travel & Tourism

The rapid increase in the demand for international tourism has led a growing number of people to seek holidays and travel experiences in both developed and developing countries. Yet little interest has been shown in the interface between tourism and health, "Health and the International Tourist," first published in 1996, examines key relationships between travel, tourism and health. Particular attention is given to the behaviour and lifestyle of tourists and approaches to reducing the health risks associated with international travel and tourism.

This was the first book to address...

Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms traveller behaviour, tourist behaviour or guest behaviour . Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in...

This brief presents a concise description of the existing spaceport market, the technologies being tested and developed at them, and the private companies that are making them possible. While NASA has its own plan for the future of space exploration, one that includes a new shuttle, an interplanetary spacecraft, and astronauts going to Mars, many people believe that the real future of space exploration is currently centered around dozens of commercial spaceports, financed by entrepreneurs inspired not only by profit but by the dream of creating a new space age, one not limited by...

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic...

This book offers new approaches and insights into the relationships between heritage tourism and notions of modernity, identity building and sustainable development in China. It demonstrates that the role of the state, politics, institutional arrangements and tradition have a considerable impact on perceptions of these notions. The volume contributes to current debates on tradition and modernity; the study of heritage tourism; the negotiated power between stakeholders in tourism planning and policy-making and the study of Chinaa (TM)s society. The approach and findings of the book are of...

The multiple award-winning Restaurant Manager s Handbook is the best-selling book on running a successful food service operation. The fifth completely revised edition of this book includes cutting-edge material that you need to run your restaurant in the modern age. This new edition includes case studies from professionals that cover topics such as restaurant branding, franchising, effective layout and remodeling, cost-effective menu planning, food sourcing options, food safety and IoT technology, smart phone apps to ease scheduling and communication hassles, digital marketing, recent...

India has been in transition for the last two decades, moving from a mixed economy toward a market economy model, and the Indian hospitality industry is metamorphosing into a mature industry. It is time that the story of the Indian hospitality industry is told. The Indian Hospitality Industry: Dynamics and Future Trends tells that story, one defined by the industry's push for growth in revenues and the struggle to match the revenue growth with profitability.

The volume includes a selection of insightful chapters that offer research into the multiple dimensions of the...