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Kategorie szczegółowe BISAC
 The Making of Modern Tourism: The Cultural History of the British Experience, 1600-2000 Korte, Barbara 9780333971147 Palgrave MacMillan
The Making of Modern Tourism: The Cultural History of the British Experience, 1600-2000

Korte, Barbara
At the end of the twentieth century, tourism is the world's largest single industry. Tourism, however, is not only an economic and social phenomenon but can be 'read' in semiotic terms centred around dreams of alternatives to everyday life. The images, which today dominate advertisements for tourist products, had to be constructed and sustained, invented and remoulded over a long historical process. It seems that without this distinctive historical and cultural 'baggage' the remarkable social practice of taking holidays would not have evolved. Even if tourism saw its most spectacular...
At the end of the twentieth century, tourism is the world's largest single industry. Tourism, however, is not only an economic and social phenomenon b...
cena: 403,47
 Decoding Modern Consumer Societies Hartmut Berghoff Uwe Spiekerman 9780230116627 Palgrave MacMillan
Decoding Modern Consumer Societies

Hartmut Berghoff Uwe Spiekerman
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, bus...
cena: 201,72
 The Rise of Marketing and Market Research Hartmut Berghoff Uwe Spiekerman Philip Scranton 9780230341067 Palgrave MacMillan
The Rise of Marketing and Market Research

Hartmut Berghoff Uwe Spiekerman Philip Scranton
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to underst...
cena: 201,72
 Moderne Unternehmensgeschichte Berghoff, Hartmut 9783110428186 De Gruyter Oldenbourg
Moderne Unternehmensgeschichte

Berghoff, Hartmut

Unternehmen sind historisch gewachsene Bausteine der modernen Welt. Ihre Leistungskraft entscheidet uber die Wettbewerbsfahigkeit von Landern und den Lebensstandard ihrer Burger. Unternehmen sind zugleich politische Akteure, die auch soziale und kulturelle Zusammenhange stiften. Diese theorieorientierte Einfuhrung stellt die Konzepte und die zentralen Ergebnisse der modernen Unternehmensgeschichte vor. Das Themenspektrum reicht von der Organisations- bis zur Marketinggeschichte, von der Technik- bis zur Sozialgeschichte der Unternehmen, von der Unternehmenskultur bis zur Wirtschaftsethik....

Unternehmen sind historisch gewachsene Bausteine der modernen Welt. Ihre Leistungskraft entscheidet uber die Wettbewerbsfahigkeit von Landern und d...

cena: 191,46
 Business in the Age of Extremes: Essays in Modern German and Austrian Economic History Berghoff, Hartmut 9781107553057 Cambridge University Press
Business in the Age of Extremes: Essays in Modern German and Austrian Economic History

Berghoff, Hartmut
This collection of essays explores the impact that nationalism, capitalism and socialism had on economics during the first half of the twentieth century.
This collection of essays explores the impact that nationalism, capitalism and socialism had on economics during the first half of the twentieth centu...
cena: 204,67
 Tatort Unternehmen Berghoff, Hartmut 9783110426731 de Gruyter Oldenbourg
Tatort Unternehmen

Berghoff, Hartmut

Die Schriftenreihe wird herausgegeben von der Gesellschaft fur Unternehmensgeschichte. In ihr werden die mit dem Preis fur Unternehmensgeschichte ausgezeichneten Dissertationen, Habilitationen oder Monographien sowie unabhangige kritische Unternehmensgeschichten und gelegentlich Tagungsbande sowie Briefeditionen publiziert.

Herausgegeben im Auftrag der Gesellschaft fur Unternehmensgeschichte von Jan-Otmar Hesse, Christian Kleinschmidt und Werner Plumpe.


Die Schriftenreihe wird herausgegeben von der Gesellschaft fur Unternehmensgeschichte. In ihr werden die mit dem Preis fur Unternehmensgeschichte a...

cena: 319,23
 Decoding Modern Consumer Societies Hartmut Berghoff Uwe Spiekerman Hartmut Berghoff 9781349297290 Palgrave MacMillan
Decoding Modern Consumer Societies

Hartmut Berghoff Uwe Spiekerman Hartmut Berghoff
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, business history, the history of science, cultural history, gender history, intellectual history, anthropology, and even environmental history can help us decode modern consumer societies.
Drawing on a wide range of studies of Europe, the United States, Asia, and Africa, the contributions gathered here consider how political history, bus...
cena: 201,72
 The Rise of Marketing and Market Research Hartmut Berghoff Uwe Spiekerman Philip Scranton 9781349343881 Palgrave MacMillan
The Rise of Marketing and Market Research

Hartmut Berghoff Uwe Spiekerman Philip Scranton
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to understand markets and thereby reduce risk, whether they have approached this challenge with a practical view based on their own business acumen or used the tools of scholarship.
This volume serves up a combination of broad questions, theoretical approaches, and manifold case studies to explore how people have sought to underst...
cena: 201,72
 The Making of Modern Tourism: The Cultural History of the British Experience, 1600-2000 Korte, Barbara 9781349665136 Palgrave MacMillan
The Making of Modern Tourism: The Cultural History of the British Experience, 1600-2000

Korte, Barbara
This transdisciplinary volume traces the history of tourism from the Renaissance to the present day, combining the findings of historical and literary research.
This transdisciplinary volume traces the history of tourism from the Renaissance to the present day, combining the findings of historical and literary...
cena: 403,47
 Green Capitalism?: Business and the Environment in the Twentieth Century Hartmut Berghoff Adam Rome 9780812249019 University of Pennsylvania Press
Green Capitalism?: Business and the Environment in the Twentieth Century

Hartmut Berghoff Adam Rome

At a time when the human impact on the environment is more devastating than ever, business initiatives frame the quest to "green" capitalism as the key to humanity's long-term survival. Indeed, even before the rise of the environmental movement in the 1970s, businesses sometimes had reasons to protect parts of nature, limit their production of wastes, and support broader environmental reforms. In the last thirty years, especially, many businesses have worked hard to reduce their direct and indirect environmental footprint. But are these efforts exceptional, or can capitalism truly be...

At a time when the human impact on the environment is more devastating than ever, business initiatives frame the quest to "green" capitalism as the...

cena: 301,80
ilość książek w kategorii: 15
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