At the end of the twentieth century, tourism is the world's largest single industry. Tourism, however, is not only an economic and social phenomenon but can be 'read' in semiotic terms centred around dreams of alternatives to everyday life. The images, which today dominate advertisements for tourist products, had to be constructed and sustained, invented and remoulded over a long historical process. It seems that without this distinctive historical and cultural 'baggage' the remarkable social practice of taking holidays would not have evolved. Even if tourism saw its most spectacular...
At the end of the twentieth century, tourism is the world's largest single industry. Tourism, however, is not only an economic and social phenomenon b...
In addition to introducing the basics of plasma physics, Nonthermal Plasma Chemistry and Physics is a comprehensive presentation of recent developments in the rapidly growing field of nonthermal plasma chemistry. The book offers a detailed discussion of the fundamentals of plasma chemical reactions and modeling, nonthermal plasma sources, relevant diagnostic techniques, and selected applications.
Elucidating interconnections and trends, the book focuses on basic principles and illustrations across a broad field of applications. Expert contributors...
In addition to introducing the basics of plasma physics, Nonthermal Plasma Chemistry and Physics is a comprehensive presentation o...
Although fictional characters have long dominated the reception of literature, films, television programs, comics, and other media products, only recently have they begun to attract their due attention in literary and media theory. The book systematically surveys todays diverse and at times conflicting theoretical perspectives on fictional character, spanning research on topics such as the differences between fictional characters and real persons, the ontological status of characters, the strategies of their representation and characterization, the psychology of their reception, as well as...
Although fictional characters have long dominated the reception of literature, films, television programs, comics, and other media products, only rece...
The theory of Blending, or Conceptual Integration, proposed by Gilles Fauconnier and Marc Turner, is one of most promising cognitive theories of meaning production. It has been successfully applied to the analysis of poetic discourse and micro-textual elements, such as metaphor. Prose narrative has so far received significantly less attention. The present volume aims to remedy this situation. Following an introductory discussion of the connections between narrative and the processes of blending, the contributions demonstrate the range of applications of the theory to the study of...
The theory of Blending, or Conceptual Integration, proposed by Gilles Fauconnier and Marc Turner, is one of most promising cognitive theories of meani...
Inhaltsangabe: Gang der Untersuchung: Im Mittelpunkt dieser Arbeit stehen im wesentlichen zwei Fragestellungen: zum einen, welches die spezifischen Aspekte von Kommunikation, speziell in der Verwendung in Unternehmen und Organisationen sind. Also: welche Rahmenbedingungen wirken sich auf den Austausch aus und welchen Stellenwert hat die Interaktion in unterschiedlichen Organisationsformen. Zum anderen geht es darum, die Einbindung von Neuen Medien in vorhandene Kommunikationsprozesse zu untersuchen und die Wechselwirkungen zwischen den kommunikativen Notwendigkeiten und den Moglichkeiten der...
Inhaltsangabe: Gang der Untersuchung: Im Mittelpunkt dieser Arbeit stehen im wesentlichen zwei Fragestellungen: zum einen, welches die spezifischen As...
Claudia Linnhoff-Popien Ralf Schneider Michael Zaddach
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and analytics, fintech and insuretech, cloud and mobility technologies, disruption and entrepreneurship.
The technological advances of the 21st century have been massively impacted by the digital upheaval: there is no future without digitalization. The sale of products and services has left the classical point of sale and now takes place on a variety of channels. Whether in the automotive industry, travel and traffic, in cities, or the...
This collection of different views on how digitalization is influencing various industrial sectors addresses essential topics like big data and ana...
The volume Regeln der Bedeutung ('Rules of meaning') marks the launch of REVISIONEN, a projected series of some eight volumes on basic concepts of literary theory. The series aims to reflect on central concepts of literary studies which have become questionable or problematic in the course of recent debates and to open up new perspectives on them in order to make them available for research in a new manner. Such concepts include, for example, 'meaning', 'literature', 'interpretation'. The series takes an interdisciplinary approach, drawing not only on literary theory but also on art...
The volume Regeln der Bedeutung ('Rules of meaning') marks the launch of REVISIONEN, a projected series of some eight volumes on basic concepts of ...
This transdisciplinary volume traces the history of tourism from the Renaissance to the present day, combining the findings of historical and literary research.
This transdisciplinary volume traces the history of tourism from the Renaissance to the present day, combining the findings of historical and literary...
