Tourism Marketing: A Strategic Approach

ISBN-13: 9781771884709 / Angielski / Twarda / 2017 / 330 str.

Nilanjan Ray; Raj Kumar; Dilip Kumar Das

Opis

Tourism Marketing: A Strategic Approach presents a variety of practical application tools, skills, practices, models, approaches, and strategies that are proving themselves effective in tourism marketing. The volume considers overall infrastructure, socioeconomic conditions, and modern tourism business infrastructure in discussing the efficiency of good strategies and practices and their impact on business and economic growth. Tourism is one of the fastest growing industries, and in the next few decades, it will play a role in many fields, such human resources, national economic growth, and more.

Spis treści

Growth Strategies: Grupo Posadas. Determinants of Tourist Visit in Destination Development: An Empirical Analysis of Sikkim. Relationship between Destination Image, Tourist Satisfaction, and Destination Loyalty. Intention to Revisit a Tourism Destination: An Empirical Study of Bundelkhand-India. Role of Service Marketing in India with Reference to Tourism Industry. Coordination of Tourism Supply Chain Management. Synergy of Tourism Industry with Banking Sector in India: An Overview. Potential of Geospatial Mashups for Tourism Marketing. Companies’ Perspective on Trust Building Factors: A Case of Online Tourism Companies in India. Role of Marketing Mix (7Ps) on Development of Rural Tourism: Evidence from Kamarpukur, West Bengal, India. Tourism Marketing in Nagaland: An Analytical Approach. Promotion of Eco-Tourism in the State with Special Reference to National Park and Wildlife Sanctuaries of Sikkim. Examination of Tourism Factors Affecting in Tourists Satisfaction: Evidence from Thimphu, Bhutan. Developing Promotional Strategy of Ecotourism in Himalayan State Sikkim, India. Role of Social Media Marketing in Tourism Industry. Development of Tourism in Myanmar. Product Diversification in the Restaurant Industry as a Competitive Advantage.