Consumer behaviour is one of the most explored topics in tourism and hospitality marketing, interchangeably denoted by the terms traveller behaviour, tourist behaviour or guest behaviour . Consumer behaviour acts as an origin for every tourism and hospitality marketing activity. It offers an understanding of why people tend to choose certain products or services and what sort of factors influence them in making their decision. The decision process of buying tourism products or services takes time, because they are mostly intangible in nature due to which there are many risks involved in...