Cruise Operations Management: Hospitality Perspectives

ISBN-13: 9781138143203 / Angielski / Twarda / 2016 / 192 str.

Philip Gibson

Opis

Cruise Operations Management provides a comprehensive and contextualised overview of hospitality services for the cruise industry. As well as providing a background to the cruise industry, it also looks deeper into the management issues providing a practical guide for both students and professionals alike.

A user-friendly and practical guide it discusses issues such as:
· The history and image of cruising
· How to design a cruise and itinerary planning
· Roles and responsibilities on a cruise ship
· Customer service systems and passenger profiles
· Managing food and drink operations onboard
· Health, safety and security

Cruise Operations Management presents a range of contextualised facts illustrated by a number of case studies that encourage the reader to examine the often complex circumstances that surround problems or events associated to cruise operations. The case studies are contemporary and are constructed from first hand research with a number of international cruise companies providing a real world insight into this industry. Each case study is followed by questions that are intended to illuminate issues and stimulate discussion.

The structure of the book is designed so the reader can either build knowledge cumulatively for an in-depth knowledge of managerial practices and procedures onboard a cruise ship, or they can ‘dip in’ and make use of specific material and case studies for use within a more generic hospitality or tourism learning context.

Recenzje

"I really liked this book. This student-centered text really engages the reader through its presentation and discussion of key concepts through examples, questions, stories and real-world case studies. The book is ideal for anyone wanting to learn more about or specializing in cruise operations management."
-- Brian Johnson, Fleet Training Manager, Princess Cruises

“This is a long awaited addition to the resource base for teaching a specialist tourism sector of Cruising. Dr. Philip Gibson has taken a novel approach that will be useful for students and practitioners alike.

An innovative and contemporary book on Cruise Operations Management, this text will be an invaluable source for hospitality, tourism, travel students and cruising practitioners as well as for more specialist target readers who require insights into maritime issues and legislation.

The integrated nature of the book is an ideal source for those studying not only for a career in Cruise Management but also for students studying specialist subjects at undergraduate and post graduate level in tourism and hospitality, services marketing, intermediary relationship marketing, geography of tourism and specific core operations management subjects such as facilities management, food and beverage management, destination cruising itinerary planning and customer service. The ‘people’ element of training is also addressed in a practical way. Case studies are featured in many chapters to consolidate the learning. The authors’ own personal experience in the cruising sector ‘adds value’ to the reading.

Any academic developing a specialist elective unit/module in cruise management will see the benefits of this as a core text in hospitality, travel and tourism studies. The applied and theoretical nature of the book is clearly an unique source and focuses both on strategic and tactical operational perspectives in a cruising context. The final chapter synthesises the integrated nature of Cruising Operations Management; leaving the reader in no doubt that the Cruise Operations manager of the future needs not only to have a technical core role but also needs to be multi-disciplined in managing cruise ships.

The book I believe has made a major contribution to the body of knowledge in the expanding tourism sector of global cruising. An asset on any academic book shelf and hospitality, tourism and travel students’ core reading list.“

-- Adrian S. Thomas, MSc, DMS, MCIM, Senior Lecturer in Services Marketing for the Hospitality and Tourism industries, The Manchester Metropolitan University

Spis treści

1. Contemporary Cruise Operations
2. Selling Cruises and Cruise Products
3. Maritime Issues and Legislation
4. Cruise Geography
5. Planning the Itinerary
6. Working on Board
7. Customer Service
8. Managing Food and Drink Operations
9. Managing Facilities
10. Health, Safety, and Security
11. Training and Learning on Board
12. Managing Integrated Operations

O autorze

Philip Gibson