International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context.
Topics explored include:
* For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product...
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marke...
The tourism industry has increasingly recognized and responded to growing environmental concerns. In recent years, there has been an emergence of a variety of categories of tourism considered more environmentally friendly: green, eco-tourism, and sustainable tourism. Much of the literature that has addressed these developments has been orientated to the destination locale or specific to a development. These texts have not sought to investigate and examine the response of government/national tourist organizations to the international sustainability agenda and the responses/actions of tourism...
The tourism industry has increasingly recognized and responded to growing environmental concerns. In recent years, there has been an emergence of a va...
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations and marketing of cultural tourism attractions and resources in a global context. Topics explored include: * For the first time, an evaluation of the use and transformational impact of global media and new ICT in the management and marketing of cultural tourism attractions and resources. * The changing nature of the global cultural tourism marketplace (including demand, supply, product development and political changes). * Consumer behaviour,...
International Cultural Tourism: management, implications and cases provides a comprehensive exploration of the management, operations...
David (formerly Glasgow Caledonian University, UK) Leslie
The package tour is still a key component of the tourism sector, but recently, these packages have changed from the traditional "sand, sun, and sea" to a shift in composition involving a myriad of niche products. In addition, a major increase in tour operator activity in the major emergent economies of the world has been witnessed.
With a focus on the creation and distribution of packaged holidays, this text covers the fundamentals of business and the relationship between the operators and destinations, with particular reference to the sustainability of both parties. International...
The package tour is still a key component of the tourism sector, but recently, these packages have changed from the traditional "sand, sun, and sea" t...
