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Real-World Selling: For Out-of-This-World Results
ISBN: 9780759667136 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
65,98 |
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Rainmakers, Closers, and Other Sales Myths
ISBN: 9780761835486 / Angielski / Miękka / 128 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. No other field is as simultaneously important and misunderstood as sales. Managers and salespeople search for success in sales myths that do not improve sales performance. Rainmaker, Closers & Other Sales Myths provides a clear-cut path to successful selling by debunking mythology and replacing the myths with a proven sales system of strategy, structure and people. Like war, a winning sales strategy is coordinated and waged at four levels: shareholders (sovereigns); CEOs and presidents (generals); sales management (officers); and salespeople (soldiers). Strategy defines the system and...
No other field is as simultaneously important and misunderstood as sales. Managers and salespeople search for success in sales myths that do not impro...
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cena:
170,03 |
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Advances in Services Marketing and Management
ISBN: 9780762300099 / Angielski / Twarda / 388 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.
Part of a series which offers an interdisciplinary approach to the latest research and practice in services. Topics discussed include the calculus of ...
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cena:
763,31 |
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Case Studies for Industrial and Business Marketing
ISBN: 9780762301881 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This voluem aims to help increase knowledge, skills and insights into making effective decisions in the bigger hall of marketing management. It contains 17 case studies which are aimed at improving the reader's skills in making and carrying out effective decisions in industrial and business marketing. particular firm in a particular industry. All are based on field research studies of actual firms. The topics included cover: setting strategic direction; product and customer portfolio analysis; product development; advertising; pricing; channel management; environmental scanning; measuring...
This voluem aims to help increase knowledge, skills and insights into making effective decisions in the bigger hall of marketing management. It contai...
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cena:
439,71 |
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Training Exercises for Improving Sensemaking Skills
ISBN: 9780762302284 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively to gather data that is relevant to pressing issues; interpret usefully what we see -- including recognizing and framing problems/opportunities and skills in transforming data into information; make effective decisions -- including creating useful rules for deciding how to decide, and how to talk with ourselves and others to receive and offer useful information, make wise choices, and implement decisions well; and evaluate well what we have done and what has occurred....
Hardbound. This book deals with the process of improving our sensemaking capabilities into how to: scan environments actively to gather data that is r...
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cena:
975,63 |
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Advances in Services Marketing and Management
ISBN: 9780762303632 / Angielski / Twarda / 350 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between academic research and business practice. Leading scholars will delve into services issues such as service quality, internal marketing, service design, human resources in services, services operations, etc. Included are directions for future research and managerial implications.An added feature...
Hardbound. This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new...
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cena:
763,31 |
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Designing Competitive Strategies for Global Marketing
ISBN: 9780762305506 / Angielski / Twarda / 268 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Part of a series of studies on research in marketing.
Part of a series of studies on research in marketing.
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cena:
439,71 |
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Developments in Australasian Marketing
ISBN: 9780762306367 / Angielski / Twarda / 344 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Hardbound. Developments in Australasian Marketing presents excellent examples of the exciting range of marketing research that is being carried out by marketing academics in the Australasian region. The volume contains eighteen chapters selected from presentations at the inaugural Australia/New Zealand Marketing Academy Conference (ANZMAC'98) hosted by the Department of Marketing at the University of Otago in 1998. They are arranged into four themes: marketing orientation studies, cross-cultural studies, internationalization issues, and technology issues. The chapters illustrate how academic...
Hardbound. Developments in Australasian Marketing presents excellent examples of the exciting range of marketing research that is being carried out by...
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cena:
975,63 |
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Essays by Distinguished Marketing Scholars of the Society for Marketing Advances
ISBN: 9780762308699 / Angielski / Twarda / 236 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From the contents: Advances in applied consumer behavior: a market segmentation program (H. Assael). - The interplay of cognitions and emotions in building services customers retention (J-C. Chebat). - Technology and the new economy: implications for Higher Education and the marketing discipline (J.F. Hair Jr., B.J. Babin). - Selected issues in modeling consumer brand choice: the extended competitive vulnerability model (M. Laroche).
From the contents: Advances in applied consumer behavior: a market segmentation program (H. Assael). - The interplay of cognitions and emotions in bui...
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cena:
521,52 |
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International Marketing Research: Opportunities and Challenges in the 21st Century
ISBN: 9780762313693 / Angielski / Twarda / 424 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions are included. Written by scholars from all over the world, these essays address various aspects of export and multinational marketing. While some authors focus on managerial issues in international marketing, others take a public policy or comparative perspective. Similarly, while some authors may confine their analyses to well-established concepts or methodologies in international marketing, others have the opportunity to incorporate new and...
This book presents a collection of original, high-quality essays in international marketing. Both theoretical/conceptual and empirical contributions a...
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cena:
783,52 |
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Soft Selling in a Hard World: Plain Talk on the Art of Persuasion
ISBN: 9780762404018 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidance on the actual words to use in a persuasive presentation.
An essential handbook for professionals and small business owners. This best-seller has become a standard resource for those people looking for guidan...
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cena:
79,62 |
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Sales Prospecting For Dummies
ISBN: 9780764550669 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first big hurdle is knowing where to look for opportunities and recognizing them when they present themselves. Then there's the fear of rejection that makes it so hard to approach strangers and talk to them persuasively about the product or service you represent. The good salesperson recognizes these challenges and finds ways to cope with them. The great salesperson, according to sales legend Tom Hopkins, turns them to her advantage and uses them to...
Prospecting - finding and qualifying prospective clients - is the first step in the selling proposition. It can also be the most daunting. The first b...
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cena:
70,41 |
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Encyclopedia of Education and Human Development
ISBN: 9780765612687 / Angielski / Twarda / 1014 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This comprehensive and exhaustive reference work on the subject of education from the primary grades through higher education combines educational theory with practice, making it a unique contribution to the educational reference market. Issues related to human development and learning are examined by individuals whose specializations are in diverse areas including education, psychology, sociology, philosophy, law, and medicine. The book focuses on important themes in education and human development. Authors consider each entry from the perspective of its social and political conditions as...
This comprehensive and exhaustive reference work on the subject of education from the primary grades through higher education combines educational the...
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cena:
631,52 |
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Managing Power and People
ISBN: 9780765616036 / Angielski / Twarda / 280 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This practical text offers management students as well as professionals a comprehensive guide to an essential management function: the use of power and authority to achieve specific objectives. Incorporating numerous case studies and examples of actual management experiences in both large and small companies, the book provides an effective approach to the use of power to manage people and projects successfully without fear of conflict. The work is based on a unique blending of management and leadership, combined to create a powerful influence on employees resulting in the "managed responses"...
This practical text offers management students as well as professionals a comprehensive guide to an essential management function: the use of power an...
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cena:
922,99 |
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High Trust Selling: Make More Money in Less Time with Less Stress
ISBN: 9780785288596 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Do you feel like your career exists somewhere between your last sale and your next one? Are you always searching for the way to bridge the gap and create long-term success? Does it seem that somehow your life is only about your ability to perform on the job? For too long you have bought into the idea that the business you do and the life you lead are completely separate. What Todd Duncan has learned in his twenty-two years of sales is the polar opposite: When you discover how to connect who you are and what you are about in your selling career, the results will be phenomenal and... Do you feel like your career exists somewhere between your last sale and your next one? Are you always searching for the way to bridge the gap and ... |
cena:
72,18 |
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Ziglar on Selling: The Ultimate Handbook for the Complete Sales Professional
ISBN: 9780785288930 / Angielski / Miękka / 368 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Want to be on top in your sales career? How do you succeed in the profession of selling?while also maintaining your sanity, avoiding ulcers and heart attacks, continuing in a good relationship with your spouse and children, meeting your financial obligations, and preparing for those -golden years, -?and still have a moment you can call your own? Zig Ziglar shows you how, sharing information, direction, inspiration, laughter, and tears that will help you make the necessary choices for a balanced life?personal and professional. Selling is a magnificently... Want to be on top in your sales career? How do you succeed in the profession of selling?while also maintaining your sanity, avoiding ulcers ... |
cena:
75,98 |
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How to Become a Rainmaker: The Rules for Getting and Keeping Customers and Clients
ISBN: 9780786865956 / Angielski / Twarda / 192 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Now Updated and with New Success Tips Rainmakers are not born. They are made. And Jeffrey Fox's powerful HOW TO BECOME A RAINMAKER will get you there. Filled with smart tips given in the Fox signature style, counter-intuitive, controversial, and practiced, this hard-hitting collection of sales advice shows readers how to woo, pursue, and finally win any customer. In witty, succinct chapters, Fox offers surprising, daring, and totally practical wisdom that will help readers rise above the competition in any company in any field. A terrific...
Now Updated and with New Success Tips Rainmakers are not born. They are made. And Jeffrey Fox's powerful HOW TO B...
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cena:
95,03 |
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Selling Technology: The Changing Shape of Sales in an Information Economy
ISBN: 9780801473197 / Angielski / Miękka / 176 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who construct markets for emergent technologies through their daily engagement in sales interactions. Although...
Selling Technology offers a look at high-tech markets from within, through the experience of salespeople, purchasing agents, and engineers who constru...
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cena:
107,33 |
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Successful Cold Call Selling
ISBN: 9780814477182 / Angielski / Miękka / 275 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in person or by phone, the book shows you how to gain an audience that has top-level buying authority. You will learn how to:
Gain confidence and conquer the fear of making cold calls Eliminate reluctance on the part of the buyer Design a cold-calling strategy for getting new business Avoid commonly used, ineffective words and phrases Find prospects from a variety of often overlooked sources... "Successful Cold Call Selling gives you powerful, proven techniques to perform at your best when introducing yourself to new prospects. Whether in... |
cena:
75,98 |
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You Will Be Satisfied
ISBN: 9780887308598 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Bob Tasca is, quite simply, the world's most effective practitioner of customer satisfaction. His accomplishments are astounding. His small Ford dealership is consistently among the world's best in sales volume, and industry executives from all over often visit in order to learn from his operation. Though he sells a generic product, Tasca has at times achieved the unheard-of feat of capturing 24 percent of his metro market, and he regularly sees 65 percent of his customers return -- triple the loyalty rate of his competitors.
In You Will Be Satisfied, he reveals how anyone, whether shoe... Bob Tasca is, quite simply, the world's most effective practitioner of customer satisfaction. His accomplishments are astounding. His small Ford deale...
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cena:
68,38 |
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