From the contents: Advances in applied consumer behavior: a market segmentation program (H. Assael). - The interplay of cognitions and emotions in building services customers retention (J-C. Chebat). - Technology and the new economy: implications for Higher Education and the marketing discipline (J.F. Hair Jr., B.J. Babin). - Selected issues in modeling consumer brand choice: the extended competitive vulnerability model (M. Laroche).
From the contents: Advances in applied consumer behavior: a market segmentation program (H. Assael). - The interplay of cognitions and emotions in bui...
This is the 22nd volume in a series of monographs whose main topic of concern is that of organizational behaviour and industrial relations. This volume deals with managing changes.
This is the 22nd volume in a series of monographs whose main topic of concern is that of organizational behaviour and industrial relations. This volum...
