Hardbound. This interdisciplinary series focuses on new, fresh ideas in services marketing and management and is committed to encouraging scholars new to the area of services to pursue innovative and interdisciplinary services-related research. Also encouraged is work that crosses the boundaries between academic research and business practice. Leading scholars will delve into services issues such as service quality, internal marketing, service design, human resources in services, services operations, etc. Included are directions for future research and managerial implications.An added feature...

Part of a series which offers an interdisciplinary approach to the research and practice in services, this title discusses topics that include the calculus of service quality and customer satisfaction and environmental and positional antecedents of management commitment to service quality.