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Postmodern Consumer Research: The Study of Consumption as Text
ISBN: 9780803947436 / Angielski / Miękka / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the nature of knowledge in the study of consumption phenomena. The authors of this book examine the philosophies and methods of consumer research both objectively and subjectively. First, they present philosophical concepts regarding the origin and content of knowledge relevant to consumer-behaviour phenomena. They then go on to consider a set of research methods aimed at implementing inquiry from the viewpoint of each particular philosophical...
The methodological choices now confronting consumer researchers are daunting and for many years, researchers have wrestled with issues related to the ...
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cena:
411,41 |
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Marketing in a Multicultural World: Ethnicity, Nationalism, and Cultural Identity
ISBN: 9780803953284 / Angielski / Miękka / 341 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.
Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession. The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book.
Issues address... |
cena:
558,34 |
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Contemporary Marketing and Consumer Behavior: An Anthropological Sourcebook
ISBN: 9780803957534 / Angielski / Miękka / 482 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those interested in consumption and managerial consequences. Issues discussed include: elements of the marketing mix; advertising and promotion; relationship management; managerial intervention and stakeholder response; organization behaviour; economic development; class-and-gender-linked consumer behaviour; and the production of consumption. They are examined using anthropological perspectives and methods ranging from materialistic to semiotic.
This exploration of marketing and consumer behaviour comprises original articles, both theoretical and empirical, and serves as a sourcebook for those...
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cena:
558,34 |
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Employing Qualitative Methods in the Private Sector
ISBN: 9780803959811 / Angielski / Miękka / 232 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Each year, academic institutions produce thousands of social science graduates, skilled in applied social research - many more than can be absorbed into the teaching profession. This volume provides information on how and where social scientists can put their skills to use in the private sector?
Each year, academic institutions produce thousands of social science graduates, skilled in applied social research - many more than can be absorbed in...
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cena:
181,17 |
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Marketing and Consumer Research in the Public Interest
ISBN: 9780803971912 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning...
Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting...
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cena:
558,34 |
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The Low-Income Consumer: Adjusting the Balance of Exchange
ISBN: 9780803972117 / Angielski / Twarda / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of sin' products by poor consumers.
The problems faced by those who target low-income consumers are also examined, including the... Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that ...
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cena:
651,40 |
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The Low-Income Consumer: Adjusting the Balance of Exchange
ISBN: 9780803972124 / Angielski / Miękka / 208 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that poor consumers are distinctly disadvantaged in each of these areas. Documenting the imbalance of the exchange process by describing the business practice of those who market to poor consumers, issues related to basic necessities such as food, housing and transportation are addressed, as well as the consumption of sin' products by poor consumers.
The problems faced by those who target low-income consumers are also examined, including the... Product, price, promotion and place: these are the four key areas in which marketing influences consumers. This innovative book takes the stance that ...
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cena:
411,41 |
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Consumer Research: Introspective Essays on the Study of Consumption
ISBN: 9780803972971 / Angielski / Miękka / 432 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. The book highlights aspects of hotly debated issues that surround this field of inquiry, and presents a picture of how consumer research has grown and developed over the past 25 years.
This collection of essays provides a personal, thought-provoking and often humorous documentation of the evolution of the field of consumer research. ...
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cena:
563,23 |
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Rethinking Marketing: Towards Critical Marketing Accountings
ISBN: 9780803974906 / Angielski / Twarda / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover is...
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cena:
759,15 |
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Rethinking Marketing: Towards Critical Marketing Accountings
ISBN: 9780803974913 / Angielski / Miękka / 288 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.
Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.
This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the ...
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cena:
313,46 |
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
ISBN: 9780805817300 / Angielski / Twarda / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative ...
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cena:
710,17 |
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Understanding Consumer Decision Making: The Means-End Approach to Marketing and Advertising Strategy
ISBN: 9780805817317 / Angielski / Miękka / 466 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative ...
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cena:
391,77 |
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Creating Images and the Psychology of Marketing Communication
ISBN: 9780805852165 / Angielski / Twarda / 442 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are Theories of Image, Country Image, and Individual and Celebrity Source Image.
This book, based on a conference in Seoul Korea in 2004, examines the image research in 3 parts under the theory of brand attachment. The 3 parts are ...
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cena:
440,75 |
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Applying Social Cognition to Consumer-Focused Strategy
ISBN: 9780805855203 / Angielski / Twarda / 414 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "Applying Social Cognition to Consumer-Focused Strategy," a book in the Advertising and Consumer Psychology series sponsored by the Society for Consumer Psychology, focuses on the most important recent developments at the interface of social cognition and marketing, and develops integrative theoretical frameworks with rich practical implications. More specifically, the chapters offer a novel and thought-provoking perspective on consumer-focused strategy--or the effects of marketing stimuli and activities on an integrated system of consumer processes and responses.
Divided into four parts,... "Applying Social Cognition to Consumer-Focused Strategy," a book in the Advertising and Consumer Psychology series sponsored by the Society for Consum...
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cena:
440,75 |
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What Were They Thinking?
ISBN: 9780812932034 / Angielski / Miękka / 260 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Center--a "Smithsonian for Stinkers," Business Week dubbed it.There, executives from top corporations pay huge amounts of money to rummage through some 80,000 products gone awry.Their mission: to avoid the misguided, expensive, and occasionally ludicrous mistakes that trip up even top companies.
In What Were They Thinking?, McMath shows you how to avoid such mistakes, with more that eighty marketing lessons he's learnedfrom his long... Those ignorant of the mistakes of the past are bound to lose a lot of money.That's why Bob McMath founded the New Products Showcase and Learning Cente...
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cena:
73,22 |
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Abstract Algebra: A Comprehensive Treatment
ISBN: 9780824709853 / Angielski / Twarda / 776 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An ambitious, comprehensive book covering subject matter typically taught over the course of two or three years, Abstract Algebra offers a self-contained presentation, detailed definitions, and excellent chapter-matched exercises to automatically smooth the trajectory of learning algebra from zero to one - and includes an original treatment of representation of finite groups that avoids the use of semisimple ring theory.
An ambitious, comprehensive book covering subject matter typically taught over the course of two or three years, Abstract Algebra offers a self-contai...
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cena:
824,88 |
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Quality Assurance in Research and Development
ISBN: 9780824770716 / Angielski / Twarda / 152 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
618,66 |
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Measurement of Food Preferences
ISBN: 9780834216792 / Angielski / Twarda / 302 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
603,81 |
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Motivation Research in Advertising and Marketing.
ISBN: 9780837140230 / Angielski / Twarda / 242 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. |
cena:
360,89 |
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The 22 Immutable Laws of Marketing: Exposed and Explained by the World's Two
ISBN: 9780887306662 / Angielski / Miękka / 160 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants and bestselling authors of Positioning--note, you can build an impressive airplane, but it will never leave the ground if you ignore the laws of physics, especially gravity. Why then, they ask, shouldn't there also be laws of marketing that must be followed to launch and maintain winning brands? In The 22 Immutable Laws of Marketing, Ries and Trout offer a compendium of twenty-two innovative rules for understanding and succeeding... There are laws of nature, so why shouldn't there be laws of marketing? As Al Ries and Jack Trout--the world-renowned marketing consultants an... |
cena:
84,74 |
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