This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative ...
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative marketing research method to gain customer insight into decision-making.
This edited volume aims to help business and academic researchers understand the means-end approach to understanding consumers. This is a qualitative ...
