ISBN-13: 9780803974906 / Angielski / Twarda / 1999 / 288 str.
ISBN-13: 9780803974906 / Angielski / Twarda / 1999 / 288 str.
This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.