Measurement of Food Preferences

ISBN-13: 9780834216792 / Angielski / Twarda / 1994 / 302 str.

H. J. H. Macfie; D. M. H. Thomson; D. M. H. Thomson

Recenzje

`Anyone involved in New Product Development should read this book; it is also an excellent undergraduate/postgraduate text. The authors have done a good job in putting together the necessary information in a logical sequence and have provided us with a book that has few competitors.'
Journal of the Science of Food and Agriculture

Spis treści

A Measurement Scheme For Developing Institutional Products. Appropriateness as a Measure of the Cognitive-Contextual Aspects of Food Acceptance. The Repertory Grid Approach. Focus Group Interviewing. Product Optimization: Approaches and Applications. Preference Mapping in Practice. An Individualized Psychological Approach to Measuring Influences of Consumer Preferences. Modeling Food Choice. Nutritional Influences on Mood and Cognitive Performance: Their Measurement and Relevance to Food Acceptance. Consumer Expectations and Their Role in Food Acceptance. References. Index.