This work provides an eye-opening look at the material lives of the poor in America. The narrative aims to allow readers to envision themselves in the real world of the poor, to imagine what it could be like to be faced with their particular circumstances and limited options.

Ethical and social issues in marketing and consumer behaviour are the focus of this book. Leading scholars in marketing discuss controversial, cutting-edge theoretical approaches to investigating public interest. They examine difficult consumption issues such as substance abuse and grieving customers as well as media issues like portrayal of minority groups, target marketing and the impact that idealized images has on consumers' perceptions of their lives. The book concludes with a discussion of legislative and social marketing issues including green buying practices, consumer rights, warning...