This book examines the evolving strategies and structure of large European firms in comparative and historical context. Although European corporations still differ in terms of ownership and management, they are adopting increasingly similar organizational structures and diversification strategies. The authors explain recent corporate developments by extending Alfred Chandler's original model of strategy and structure to include conglomerate diversification and the more integrated 'networked multidivisional' structure.

This book examines the evolving strategies and structure of large European firms in comparative and historical context. Although European corporations still differ in terms of ownership and management, they are adopting increasingly similar organizational structures and diversification strategies. The authors explain recent corporate developments by extending Alfred Chandler's original model of strategy and structure to include conglomerate diversification and the more integrated 'networked multidivisional' structure.

Presenting a major retrospective and prospective overview of strategy, this Handbook is an important benchmark volume for management scholars worldwide. The Handbook frames, assesses and synthesizes the work in the field. Chapters are grouped under four specific areas of strategy and management: Mapping a Terrain; Thinking and Acting Strategically; Changing Contexts; and Looking Forward. Within these parts, leading international scholars provide historical overviews of the key themes, address the central approaches which have characterized these themes, critically assess the quality of...

This volume on marketing as a field of study, research and practice proposes ways forward for the discipline and profession. The contributors cover issues in contemporary marketing, including: marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research.

This unique and comprehensive reflection on marketing as a field of study, research and practice proposes new ways forward for the discipline and the profession.

Rethinking Marketing provides a challenging and stimulating coverage of a broad range of key issues in contemporary marketing - such as marketing philosophy, marketing ethics, the marketing profession, and marketing teaching and research - through an innovative dialogue among some of the most renowned international scholars in the field. As such it sets the stage for the further advancement of the field.

Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do.Written by a distinguished team of researchers and educators, the book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on...

Research in strategy has shifted significantly towards strategy as something organizations have, rather than strategy as something that managers do. The activities of the people who actually manage and develop organizational strategy have become marginalized. Strategy as Practice argues the reverse: that research on strategy needs to take seriously what strategists do and the effects of what they do.Written by a distinguished team of researchers and educators, the book sets out a research agenda, provides guidelines on theoretical perspectives and alternative methodologies for research on...