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The Strategy of Desire
ISBN: 9780765808943 / Angielski / Miękka / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter emphasized new approaches to problem solving, advertising, politics, and selling, and issues of social significance such as urban renewal, productivity, and drug addiction. As an author and corporate adviser, he used psychoanalytic theory and depth interviewing to uncover unconsciously held attitudes and beliefs. He goal was to help explain why people act the way they do and how positive behavioral change might be achieved. In The Strategy... Ernest Dichter is famous as one of the founding fathers of motivational research. In applying the social sciences to a variety of problems, Dichter... |
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249,73 |
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Marketing Research That Won't Break the Bank: A Practical Guide to Getting the Information You Need
ISBN: 9780787964191 / Angielski / Miękka / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses with limited budgets consider it out of reach. In Marketing Research That Won't Break the Bank, Alan Andreasen shows readers how to get the information they need to make smart, strategic decisions without spending a lot of money. The tools and techniques presented will help managers gain an in-depth understanding of their target market, competitors, and environment without stretching the organization's budget.
Marketing research is vital to part of organizational effectiveness in today's highly competitive marketplace. But many managers in small businesses w...
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126,98 |
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Marketing Research That Pays Off: Case Histories of Marketing Research Leading to Success in the Marketplace
ISBN: 9780789001979 / Angielski / Miękka / 286 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research That Pays Off offer you insight into how actual companies have used market research to successfully solve marketing problems. Editor Larry Percy has collected a series of cases from consumer, service, and industrial marketing executives that provides a problem/solution look at how to address major marketing issues with marketing research. The studies presented cover such topics as communications issues, new product introduction, brand equity, brand...
From Oreos, Jell-O, raisins, and milk to amusement parks, retail centers, ATMs, and mutual funds, the case studies presented in Marketing Research Tha...
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274,23 |
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Cross-National Consumer Psychographics
ISBN: 9780789009623 / Angielski / Twarda / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.
Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, sho...
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710,17 |
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Cross-National Consumer Psychographics
ISBN: 9780789009807 / Angielski / Miękka / 156 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. What makes consumers behave as they do? Just as demographics examine the who of consumer behavior, psychographics examine the why. Psychographics show the motivations that people have in regard to purchasing products and choosing a lifestyle. The measurement approaches of psychographics utilize a combination of the personality, social value, and demographic variables. Cross-National Consumer Psychographics demonstrates that as communication and interactions between different parts of the world increase, marketing practitioners and educators will benefit by continuing to employ psychographic...
What makes consumers behave as they do? Just as demographics examine the who of consumer behavior, psychographics examine the why. Psychographics show...
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235,04 |
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Marketing Information : A Strategic Guide for Business and Finance Libraries
ISBN: 9780789021120 / Angielski / Twarda / 374 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Marketing Information identifies and describes secondary published sources of information for typical marketing questions and research projects. This extensive guide serves as a strategic bibliography - covering over 200 printed books and serials, subscription databases and free Web sites - and reveals practical tips and guidance for the most effective techniques in using these sources. Experts in the field offer a guided tour of the signposts and landmarks in the world of marketing information, highlighting the most important features. This valuable resource will help experienced researchers...
Marketing Information identifies and describes secondary published sources of information for typical marketing questions and research projects. This ...
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195,86 |
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Fundamentals of Business Marketing Research
ISBN: 9780789023117 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get a thorough review of vital research issues
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of... Get a thorough review of vital research issues
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluat... |
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783,64 |
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Fundamentals of Business Marketing Research
ISBN: 9780789023124 / Angielski / Miękka / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Get a thorough review of vital research issues
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluates its current effectiveness, and offers suggestions for future use. This unique book includes and is based on "Business Marketing: A Twenty Year Review," a thorough study of industrial/business research from 1978-1997 with critical commentary from a distinguished panel of business academics and the response of the study's authors. The combination of critiques, insights, and viewpoints will challenge you to think beyond the traditional role of... Get a thorough review of vital research issues
Fundamentals of Business Marketing Research examines recent industrial/business research, evaluat... |
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274,23 |
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The Marketing Research Guide
ISBN: 9780789024169 / Angielski / Twarda / 425 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.
The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys,...
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cena:
710,17 |
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The Marketing Research Guide
ISBN: 9780789024176 / Angielski / Miękka / 425 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys, and an added advanced statistical analysis chapter. Practitioners will find step-by-step instructions that will lead them through the complete marketing research process.
The Marketing Research Guide is the latest edition of Haworth's marketing research classic that now includes Internet sources of data, online surveys,...
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313,40 |
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Market Opportunity Analysis : Text and Cases
ISBN: 9780789024183 / Angielski / Twarda / 263 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to reevaluate the...
The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability Market...
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759,15 |
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Market Opportunity Analysis : Text and Cases
ISBN: 9780789024190 / Angielski / Miękka / 276 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability
Market Opportunity Analysis: Text and Cases guides you step-by-step through the complicated process of determining the feasibility of marketing a new product or service. As financial markets struggle with changing interest rates, government policies shift back and forth on tax increases, decreases, and deficit spending, and international competition in major product categories is at an all-time high, business managers are forced to... The key to success in business is planning. And the key to successful planning is using a proven format to analyze your product's marketability
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372,18 |
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Capturing Customer Equity: Moving from Products to Customers
ISBN: 9780789033406 / Angielski / Miękka / 108 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Customer equity is becoming more widely recognized as an important new concept in marketing. This book presents thought-provoking, cutting-edge writing on customer equity management. The editors and contributing authors are top international marketing researchers who share their expertise in this new area of marketing research and practice. Capturing Customer Equity: Moving from Products to Markets is designed to enable academics to chart out future research directions and to help marketers to apply recently developed frameworks to the creation and management of customer equity in domestic...
Customer equity is becoming more widely recognized as an important new concept in marketing. This book presents thought-provoking, cutting-edge writin...
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254,64 |
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Handbook of Marketing Research Methodologies for Hospitality and Tourism
ISBN: 9780789034267 / Angielski / Miękka / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hospitality and Tourism is a comprehensive guide that clearly explains analyzing markets, utilizing qualitative and quantitative research methodologies, applying findings to market, development, and marketing strategies for the hospitality industry. The text contains detailed outlines and case studies of several types of research, including feasibility studies, market assessment studies, and site selection studies. Numerous graphic examples and...
The success of marketing programs is dependent on the knowledge of the trends in the marketplace. Handbook of Marketing Research Methodologies for Hos...
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372,18 |
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Marketing Information : A Strategic Guide for Business and Finance Libraries
ISBN: 9780789060068 / Angielski / Miękka / 374 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. An extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. A monograph published simultaneously as the Journal of Business and Finance Librarianship, Vol 9, nos. 2/3 and no. 4.
An extensive guide serves as a strategic bibliography, covering over 200 printed books and serials, subscription databases, and free Web sites. A mono...
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117,50 |
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The Salience of Marketing Stimuli: An Incongruity-Salience Hypothesis on Consumer Awareness
ISBN: 9780792373247 / Angielski / Twarda / 296 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be noticed. Researchers, however, have only vaguely articulated the theoretical underpinnings of this term, thus impeding a thorough understanding of the perceptual processes behind its use in complex marketing communications.
This book presents a theoretical approach for enhancing consumer processing and memory of marketing communication. Using schema theory and an information processing approach, the model introduced here - briefly referred to... In consumer and social psychology, salience has been generally treated as an attribute of a stimulus, which allows it to stand out and be not...
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603,81 |
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Elicitation of Preferences
ISBN: 9780792377436 / Angielski / Twarda / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Economists and psychologists have, on the whole, exhibited sharply different perspectives on the elicitation of preferences. Economists, who have made preference the central primitive in their thinking about human behavior, have for the most part rejected elicitation and have instead sought to infer preferences from observations of choice behavior. Psychologists, who have tended to think of preference as a context-determined subjective construct, have embraced elicitation as their dominant approach to measurement.
This volume, based on a symposium organized by Daniel McFadden at the... Economists and psychologists have, on the whole, exhibited sharply different perspectives on the elicitation of preferences. Economists, who have made...
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402,53 |
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The 3m Model of Motivation and Personality: Theory and Empirical Applications to Consumer Behavior
ISBN: 9780792385431 / Angielski / Twarda / 314 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, personality, and consumer behavior. Called the 3M, which stands for Meta-theoretic Model of Motivation', this theory seeks to account for how personality traits interact with the situation to influence consumer attitudes and actions. The book proposes that multiple personality traits combine to form a motivational network that acts to influence behavior. Mowen argues that in order to understand the causes of enduring behavioral tendencies, one must...
Integrating control theory, evolutionary psychology, and a hierarchical approach to personality, this book presents a new approach to motivation, pers...
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402,53 |
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Evaluating R&d Impacts: Methods and Practice
ISBN: 9780792393252 / Angielski / Twarda / 304 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. A critical issue in research and development (R&D) management is the structure and use of evaluative efforts for R&D programs. The book introduces the different methods that may be used in R&D evaluation and then illustrates these methods by describing actual evaluation in practice using those methods.
The book is divided into two sections. The first section provides an introduction and details on several popular methodologies used in the evaluation of research and development activities. The second half of the book focuses on evaluation in practice and is comprised of several chapters... A critical issue in research and development (R&D) management is the structure and use of evaluative efforts for R&D programs. The book introduces the...
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cena:
603,81 |
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Research Traditions in Marketing
ISBN: 9780792393887 / Angielski / Twarda / 442 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succeed in completing within a remark ably short span of time the editing of the contributions to the conference that marked the 20th Anniversary of the European Institute for Ad vanced Studies in Management; they have also managed to elicit numerous insightful comments from a host of dashing young scholars as well as from the fortunate few established authorities whose findings have long be come leading articles in the best academic journals, who...
Divergence: A Source of Creative Thinking The outstanding job accomplished by Bernard, Gary, and Gilles is really praiseworthy: not only did they succ...
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cena:
925,87 |
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