Cross-National Consumer Psychographics

ISBN-13: 9780789009623 / Angielski / Twarda / 2000 / 156 str.

Lynn R. Kahle

Opis

Cross-National Consumer Psychographics provides data from several applications of the List of Values (LOV) coming from various parts of the globe, showing the implications of particular cultures upon consumerism. Through this unique book, you will discover how countries and consumer groups can be segmented and approached based on their social values to help you develop more effective marketing strategies for your products.

Spis treści

Contents

• Preface
• Findings of LOV Throughout the World, and Other Evidence of Cross-National Consumer Psychographics: Introduction
• Means-End Chain Analyses of Fish Consumption in Denmark and France: A Multidimensional Perspective
• Cross-Cultural Comparison of Consumer Information Processing Styles
• The Values of American and Japanese Mothers: An Application of LOV in the U.S. and Japan
• Effects of the Change of Sovereignty on Consumer Ethnocentrism and Product Preferences in Hong Kong
• The Relationship Between Independent and Interdependent Self-Concepts and Reasons for Purchase
• A Cross-Cultural Investigation of the Universality of the Personal Selling Ethics Scale
• Group Identities: A Cross-Cultural Comparison of Values and Group Influences
• Index
• Reference Notes Included

O autorze

Erdener Kaynak, Lynn R Kahle