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European Business and Marketing
ISBN: 9780761966050 / Angielski / Miękka / 336 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture.
1. The importance of small to medium sized businesses, regionalism and networks within Europe. 2. The history and origins of the development of the EU, how it operates and is likely to develop. 3. The EU and its business and political relationship with the rest of the world - the EU is the major negotiator with the US in the World Trade Organisation talks and brokers trade across the world. 4. Marketing and how it is being developed across Europe. 5. The... The second edition has been fully revised and includes new chapters on marketing strategy in Europe and business culture.
1. The importance of smal... |
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293,86 |
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Qualitative Market Research
ISBN: 9780761969440 / Angielski / Twarda / 328 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be used as both a continuous teaching text and training manual, or individual sections may be consulted to enhance knowledge of best practices' and improve productivity in any specific research application. Section one begins with an overview of the history and philosophy behind the practice of qualitative research, using qualitative or quantitative approaches, organising qualitative research (particularly those in practice' such as research...
Qualitative Market Research follows through a complete research project from the perspective of both user and practitioner. In this respect, it can be...
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cena:
940,36 |
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Ethnography for Marketers: A Guide to Consumer Immersion
ISBN: 9780761969464 / Angielski / Twarda / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets standards emphasizing best practices in ethnographic market research and provides real-world examples and experienced-based advice for novices and experienced market researchers.
Offers a step-by-step guide to help students and practitioners plan and execute ethnographic marketing research studies of their own. This book sets s...
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cena:
940,36 |
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Ethnography for Marketers: A Guide to Consumer Immersion
ISBN: 9780761969471 / Angielski / Miękka / 264 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights, and create strategies for developing new ideas. Ethnography for Marketers provides a comprehensive step-by-step guide for planning and executing consumer studies that lead to innovations in products, services, and communications. Hy Mariampolski provides real-world examples, used successfully for over 15 years at his own company, to set standards for best practices in planning, managing, executing, and generating strategic insights. Ethnography...
Ethnography, with its focus on observed everyday behavior, is quickly becoming the method of choice to identify unmet needs, stimulate novel insights,...
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cena:
651,40 |
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Qualitative Market Research: Principle & Practice
ISBN: 9780761972723 / Angielski / Miękka Termin realizacji zamówienia: ok. 5-8 dni roboczych. "It will be essential reading for anyone involved with qualitative market research." --David Barr, Director General of the Market Research Society "An ideal resource for people aiming for a qualitative market research career, for academics interested to know more about an important field of application for qualitative research methods, or for those who are already engaged in the field and who wish to update their skills and reflect on their practice and profession." --Nigel Fielding, University of Surrey Qualitative Market Research is a landmark... "It will be essential reading for anyone involved with qualitative market research." --David Barr, Director General of the Market Research S... |
cena:
1248,92 |
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Fundamentals of Marketing Research
ISBN: 9780761988526 / Angielski / Twarda / 896 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The presentation is from primarily a pragmatic and user-oriented perspective which aides the student to evaluate the research presented to them. It explores cutting-edge technologies and new horizons while assuring students have a thorough grasp of research fundamentals. It contains a wealth of modern methods and techniques not found in competing texts; provides numerous illustrative cases at the end of each section; integrates international marketing...
Fundamentals of Marketing Research covers the fundamentals of research, including all the basic elements of method, techniques and analysis. The prese...
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cena:
940,36 |
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Internationalization of Research and Development and the Emergence of Global R & D Networks
ISBN: 9780762310593 / Angielski / Twarda / 228 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Three important developments underscore the internationalization of R&D since the early 1990s. First, MNCs from North America, Europe and Japan have increased their cross-border investments in R&D. Second, the roles played by the overseas R&D facilities of these MNCs have evolved from primarily acting as technology transfer agents from the parent company to the host country to that of a resource for the development of technologies for the local, regional, and world markets. Third, MNCs are beginning to integrate their research activities on a global scale and a number of MNCs have established...
Three important developments underscore the internationalization of R&D since the early 1990s. First, MNCs from North America, Europe and Japan have i...
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cena:
505,19 |
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Cross-Cultural Buyer Behavior
ISBN: 9780762314126 / Angielski / Twarda / 308 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important implications for managers and policy makers. With chapters written by leading marketing scholars from around the world, including current and/or former Presidents of the American Academy of Advertising, the European Academy of Advertising, and the Korea Advertising Society, this volume focuses on cutting edge issues that affect buyer behavior in an international context.
The first of the four sections of the book focuses on a... The theme of this issue is international buyer behavior. The papers collected in this volume contribute to theory development and contain important im...
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cena:
953,23 |
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Women of the Kakawin World: Marriage and Sexuality in the Indic Courts of Java and Bali
ISBN: 9780765601599 / Angielski / Twarda / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this fascinating study the lives and mores of women in one of the least understood but most densely populated areas of the world are unveiled through the eyes of generations of court poets. For more than a millennium, the poets of the Indic courts of Java and Bali composed epic kakawin poems in which they recreated the court environment where they and their royal patrons lived. Major themes in this poetry form include war, love, and marriage. It is a rich source for the cultural and social history of Indonesia. Still being produced in Bali today, kakawin remain of interest and relevance to...
In this fascinating study the lives and mores of women in one of the least understood but most densely populated areas of the world are unveiled throu...
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cena:
710,17 |
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Women of the Kakawin World: Marriage and Sexuality in the Indic Courts of Java and Bali
ISBN: 9780765601605 / Angielski / Miękka / 376 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. In this fascinating study the lives and mores of women in one of the least understood but most densely populated areas of the world are unveiled through the eyes of generations of court poets. For more than a millennium, the poets of the Indic courts of Java and Bali composed epic kakawin poems in which they recreated the court environment where they and their royal patrons lived. Major themes in this poetry form include war, love, and marriage. It is a rich source for the cultural and social history of Indonesia. Still being produced in Bali today, kakawin remain of interest and relevance to...
In this fascinating study the lives and mores of women in one of the least understood but most densely populated areas of the world are unveiled throu...
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cena:
225,25 |
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Review of Marketing Research
ISBN: 9780765613042 / Angielski / Twarda / 352 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Narash K....
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicia...
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cena:
443,32 |
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Review of Marketing Research : Volume 2
ISBN: 9780765613059 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. Unlike other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for further theory development and testing. Edited by Narash K....
The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicia...
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cena:
443,32 |
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Review of Marketing Research : Volume 3
ISBN: 9780765613066 / Angielski / Twarda / 226 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars. Unlike other research publications that impose rigid constraints on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous, but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. "RMR" fills an important need in the...
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and scholars...
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cena:
443,32 |
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The Strategic Use of Stories in Organizational Communication and Learning
ISBN: 9780765614124 / Angielski / Twarda / 270 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book...
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cena:
930,57 |
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The Strategic Use of Stories in Organizational Communication and Learning
ISBN: 9780765614131 / Angielski / Miękka / 272 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book presents a cutting edge approach to improving organizational communication. Drawing on his extensive experience as an organizational development consultant and group process facilitator, Terrence Gargiulo shows how the use of storytelling is the key to effective communication and learning.
Designed for students and practitioners in the fields of organizational behavior and human resource training and development, this groundbreaking book...
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cena:
225,25 |
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To Kill the King: Post-Traditional Governance and Bureaucracy
ISBN: 9780765614803 / Angielski / Twarda / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional consciousness of governance that can yield enormous improvement in the quality of life for each individual. To Kill the King will appeal to any professor (whether in the post-modern camp or not) who wants to expose students to fresh challenges and insights.
To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts - thinking as play, justice as seeking, and practice ...
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cena:
710,17 |
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To Kill the King: Post-Traditional Governance and Bureaucracy
ISBN: 9780765614810 / Angielski / Miękka / 240 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. This original work captures the heart, and enlarges the soul, of reform movements within the study of governance and bureaucracy. Author David John Farmer provides constitutive features of a new consciousness for democratic governance that will revolutionize the subject of public administration. To Kill the King sketches post-traditional consciousness in terms of three rejuvenating concepts--thinking as play, justice as seeking, and practice as art. In a series of critical essays on each of these concepts, the book describes a post-traditional consciousness of governance that can yield...
This original work captures the heart, and enlarges the soul, of reform movements within the study of governance and bureaucracy. Author David John Fa...
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cena:
254,64 |
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Economic Theory and Financial Policy: Selected Essays of Jacques J. Polak, 1994-2004
ISBN: 9780765616142 / Angielski / Twarda / 312 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. As former Director of Research and a founding member of the Executive Board of the International Monetary Fund, Jacques J. Polak has advised theoreticians and policymakers worldwide. This collection brings together his most current writings, and is published under the auspices of the IMF. The hallmark of Dr. Polak's recent research has been his ability to draw on decades of personal experience and reflection to comprehend and describe the context for current policy debates. In the past decade, he has contributed much to the debates on international financial policy and the role of the IMF,...
As former Director of Research and a founding member of the Executive Board of the International Monetary Fund, Jacques J. Polak has advised theoretic...
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cena:
710,17 |
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Review of Marketing Research
ISBN: 9780765620927 / Angielski / Twarda / 216 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. "The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications that impose rigid limitations on the length of articles, "RMR" publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing.
"The Review of Marketing Research" annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academic...
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cena:
443,32 |
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Customer Visits: Building a Better Market Focus: Building a Better Market Focus
ISBN: 9780765622242 / Angielski / Twarda / 256 str. Termin realizacji zamówienia: ok. 5-8 dni roboczych. Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, and in exploring customer satisfaction and dissatisfaction. The new edition of this widely used professional resource provides step-by-step instructions for making effective use of this market research technique.Using a wealth of specific examples, Edward F. McQuarrie explains how to set feasible objectives and how to select the right number of the right kind of customers to visit. One of the leading experts in the field, McQuarrie demonstrates...
Visits to customers by a cross-functional team of marketers and engineers play an important role in new product development, entry into new markets, a...
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cena:
979,55 |
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